Director Brand Content and Thought Leadership
About The Position
At DTCC, Marketing & Communications is more than a creative shop—it’s a strategic growth engine. We don’t just make things look good; we influence decisions, shape perceptions, and drive measurable business results. Our team amplifies DTCC’s voice across every channel, delivering integrated campaigns, bold storytelling, and innovative experiences that connect with audiences and create impact. From digital and social to thought leadership and events, we turn big ideas into business outcomes. DTCC is seeking a Thought Leadership and Brand Content Lead to shape the next evolution of how we show up in the world. This role will define and activate the strategic vision for branded content and executive thought leadership—building brand awareness, familiarity, and differentiation through powerful ideas, storytelling, and execution. This is not a purely strategic role. We’re looking for a creative leader who combines vision with hands-on execution, someone who can bring bold ideas to life through compelling narratives, exceptional production strategy, and modern content formats. You will play a critical role in shaping DTCC’s voice, turning complex topics into clear, engaging stories that strengthen our reputation and connect brand storytelling to business outcomes. This is a unique opportunity to help define the future voice of a global market infrastructure leader.
Requirements
- Minimum of 10 years of related experience
- Bachelor's degree preferred or equivalent experience
- 10–15 years of experience across thought leadership, brand content, and narrative development.
- Proven experience leading brand narratives and content at scale, ideally with a background mix of agency and in-house roles.
- A builder’s mindset—you create new models and systems rather than relying on traditional content approaches.
- Deep understanding of how brand, culture, communications, and business outcomes intersect.
- Exceptional writing, editing, and storytelling skills.
- Strong program and stakeholder management capabilities, including building initiatives from scratch in a matrixed organization.
- Ability to influence at all levels, driving alignment, buy-in, and adoption of narrative frameworks among senior leaders and cross-functional teams.
- A digital-first, data-informed approach to storytelling, with the ability to make market infrastructure feel relevant, interesting, and human.
Responsibilities
- Own and evolve DTCC’s brand narrative across branded content and executive thought leadership, ensuring alignment with the company’s positioning across owned, earned, and paid channels.
- Bring DTCC’s positioning to life through distinctive storytelling that integrates writing, design, and production into high-impact content that engages core audiences and builds brand familiarity.
- Translate complex market infrastructure topics into clear, compelling stories, ensuring the right messages reach the right audiences in the right ways.
- Build and scale a brand content program that drives brand familiarity, consideration, and discoverability (including GEO/LLM optimization), while clearly linking storytelling to measurable business impact.
- Serve as a strategic advisor to senior leadership, partnering closely with the Executive Committee and GMs to develop executive and brand content roadmaps across formats and channels.
- Drive consensus, secure buy-in and foster adoption of narrative frameworks and storytelling devices among executive leaders and cross-functional teams.
- Shape DTCC’s social executive presence, influencing where, how, and with whom the brand shows up—externally, internally, and through executive ‘influencer’ storytelling
- Lead experimentation with new formats, platforms, and distribution models, developing repeatable playbooks once effectiveness is proven.
- Collaborate cross-functionally with business marketing, external and internal communications, and creative to deliver integrated, holistic brand and content plans.
- Create frameworks, rituals, and operating models that help the team move faster and produce content that creates impact.
Benefits
- Competitive compensation, including base pay and annual incentive
- Comprehensive health and life insurance and well-being benefits, based on location
- Pension / Retirement benefits
- Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
