Director, Beyond Insights

Real Chemistry

2d•$105,000 - $135,000•Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries. Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities. Discover your purpose. Embrace innovation. Experience #LifeatRealChem. Role Overview Real Chemistry is looking for a Director, Beyond Insights to help lead our analytics program for our media and omnichannel clients, defining reporting frameworks that capture media performance and key business outcomes and driving optimization efforts. You will be responsible for developing the tracking infrastructure and creating data-informed narratives that connect media investment to real-world business opportunities and challenges. Reporting to the VP, Beyond Insights, your role will involve elevating and optimizing current media and omnichannel reporting programs, processes, and outputs, as well as finding innovative ways to support clients with a data-driven focus in collaboration with teams across Real Chemistry. Location: This role can be remote within the United States or based in any of our U.S. office locations, including New York City, Boston, Chicago, Lambertville, NJ, San Francisco, or Carmel, IN.

Requirements

Minimum of 10 years of analytics and reporting experience, with a background in pharmaceutical media and digital marketing (combination of client and agency experience preferred)
Hands-on experience measuring and reporting on paid media programs across HCP and consumer audiences, including omnichannel campaign performance
Expertise with Tableau or PowerBI and programming languages like SQL
Familiarity with syndicated data sources (e.g., IQVIA, claims data, etc.)
Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations
Excellent communication, interpersonal, and management skills
Working knowledge of data mining principles: predictive analytics, mapping, collecting data from multiple data systems on premises and cloud-based data sources
Strong problem-solving, quantitative, and analytical abilities
Demonstrated ability to prioritize and manage workload and meet project deadlines
Must enjoy working in a demanding environment as a key member of a dynamic, team-based organization

Nice To Haves

Creative. You thrive on bringing definition to big, undefined problems. You love asking questions and pushing hard to find answers. You’re not afraid to share a new idea
Customer first. You love the process of analyzing and creating, but also share our passion to do the right thing. You know at the end of the day it’s about making the right decision for our customers
A leader. You challenge conventional thinking and work with stakeholders to identify and improve the status quo. You’re passionate about talent development for your own team and beyond
A culture carrier. You embody Real Chemistry’s values of Best Together, Impact Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”

Responsibilities

Drive Real Chemistry’s Beyond Insights reporting and analytics program across our media and omnichannel client portfolio
Own the media measurement and reporting framework — defining KPIs, dashboards, and performance narratives that show how media programs are performing and where to optimize
Serve as the liaison to the VP, Beyond Insights, and collaborate closely with the media, data engineering, and strategy teams and cross-office peers to enhance Real Chemistry’s data initiatives, analytics programs, and practices
Lead cross-functional projects using data modeling and analysis techniques to uncover insights that guide media strategy and investment decisions
Examine, interpret, and communicate the results and business impact of media and analytical initiatives to key internal stakeholders and client teams
Support omnichannel initiatives and coordinate with marketing technology on methodology and execution of customer campaigns
Develop and own analysis approaches for engagement activities, targeting analysis, media reporting, and ad hoc requests with a focus on omnichannel
Develop models and synthesize recommendations on the best path forward for specific products
Oversee projects and provide guidance to project teams on research and client-related issues
Own and direct all aspects of client development and direction, ensuring client satisfaction with project deliverables
Manage direct reports and mentor staff outside of direct report responsibility
Provide subject matter expertise to internal and external customers