Director, B2B Marketing

Audacy, Inc.•New York, NY

63d•$115,000 - $125,000•Hybrid

About The Position

The Director, B2B Marketing leads the strategy, ideation, and flawless execution of Audacy's B2B marketing and event programs. Oversees 40-50 annual activations, including trade partnerships, thought leadership platforms, and industry tentpoles that enhance Audacy's visibility and deepen engagement with national and local advertisers. Works cross-functionally across Enterprise and Local teams to ensure alignment with brand strategy and business goals.

Requirements

B2B Event Leadership (3+ Years): Minimum of five years of progressive experience leading B2B marketing, trade, or industry event execution within a dynamic media, advertising, or entertainment company environment.
End-to-End Activation Management: Demonstrated expertise in the full lifecycle of major activations, including negotiating partner contracts (e.g., ANA, IAB), setting strategic sponsorship objectives, and managing all creative and logistical elements for 40+ annual programs.
Integrated Content Production: Proven ability to direct the production of corporate video assets (e.g., brand sizzles, Upfront presentations) and create high-impact, data-driven marketing collateral that effectively tells the company's story to advertisers. / Managing the process with internal marketing teams
Executive & Cross-Functional Alignment: Exceptional stakeholder management skills with experience collaborating directly with C-suite executives, broadcast talent, and leaders across Sales, PR, and Research to ensure consistent external brand messaging.
Budget Ownership & Strategic Acumen: Strong financial acumen with experience owning and managing large B2B marketing and event budgets, coupled with the ability to lead B2B social media strategy and stay ahead of competitive industry trends.

Responsibilities

Lead end-to-end planning and execution of trade events, including conference selection, sponsorship strategy, creative development, logistics, budgeting, and post-event reporting.
Manage partner relationships and contract negotiations with ANA, Brand Innovators, IAB, PTTOW, and others, ensuring strong industry presence and value-driven collaborations.
Create high-impact marketing materials (presentations, one-sheets, digital/social content) that tell the Audacy story and support sales efforts during high-profile trade events.
Oversee the corporate B2B events calendar and ensure full visibility across teams.
Produce corporate video assets, including brand sizzles, agency sales videos, Industry Upfront presentations (video and in-person), and thought leadership content.
Partner with Design, PR, Research, Consumer Marketing, and Sales to align messaging across all external touchpoints.
Collaborate with C-suite, senior executives, broadcast talent, and podcast hosts to create memorable brand experiences and manage speaking opportunities at key events.
Lead B2B social strategy around major campaigns, including trade events, and seasonal initiatives like Upfronts and Advertising planning season.
Lead special projects across divisions, including brand launches (e.g., Audacy Sports, Audacy Podcasts, Audacy Creator Network) and custom local market events (e.g., NFL Draft, MLB All-Star, and Airbnb Experiences).
Own corporate sustainability storytelling and execution, including the 1Day1Thing volunteer initiative.
Direct development of trade ads, client invitations, all local narrative updates, and AudacyInc.com content.
Oversee production and distribution of corporate swag for Enterprise Sales and event activations.
Stay abreast of industry and event trends, along with competitive data, to ensure Audacy is best in class.