B2B Marketing Director

Tipmont•Lafayette, IN

About The Position

Are you our next B2B Marketing Director? Do you know awareness is only a first step toward signed contracts and meaningful relationships? Can you dive into data and surface with powerful stories to share and action plans to enact? Are you a “revenue architect” fluent in financial nuances and creative campaign details? Do you embrace sales and finance teams as your primary clients to generate successful outcomes? If you can picture yourself in this role alongside an amazing team of hard-working, adaptable colleagues, you may be the next B2B Marketing Director for Wintek Business Solutions (WBS). As the B2B Marketing Director, you will build and maintain a high-velocity engine of lead generation and customer retention at WBS — the B2B network solutions division of Tipmont, an electricity and fiber broadband cooperative serving eight counties in north central Indiana. In conjunction with finance and sales teams, you’ll design and deploy marketing campaigns that move the needle, leverage data to drive decision-making, and maintain a sharp, professional, trustworthy brand image that ensures a dynamic, door-opening presence for sales. With excellent attention to detail, organization and strategic growth, you’ll play a pivotal role in reinforcing WBS’s reputation as a premium, comprehensive and market-leading authority in business information technology. You’ll join a company where all employees live by corporate values of innovation, public-service heart, passion, respect and making an impact. We do more than just speak to those values. We live them out every day — and so will you! We offer an excellent benefits package, which includes medical, dental and life insurance; 401(k) matching and a pension retirement plan; education reimbursement; and many opportunities for professional growth and mentoring. Tipmont is proud to be an equal opportunity employer. If you have a question about the position, please email [email protected]. Phone calls will not be accepted.

Requirements

Eight years or more of experience in a senior marketing or business development role, specifically within the B2B or professional services sector
Proven track record of scaling a sales pipeline and achieving year-over-year revenue growth
Exceptional command of performance tracking and market analysis
Proficiency in CRMs and marketing automation software such as HubSpot
Development of high-conversion sales collateral
Bachelor’s degree in marketing, sales, business administration or a related program
Strong skills in communication, organization & problem-solving, and attention to detail
Ability to work independently and as part of a team

Responsibilities

Maintaining a sharp, professional brand image that builds immediate trust and opens doors
Designing and deploying meaningful, measurable and needle-moving marketing campaigns
Converting data into actions and strategies that give WBS a distinct competitive advantage
Transforming value propositions into strategic, successful tools for our sales team
Generating high-intent leads to forge connections with new businesses
Retaining high levels of trust, connection and opportunity with existing customers
Articulating your brand vision to creative partners for a fruitful, collaborative realization
Partnering with sales to create data-driven lifecycle marketing / enhancement strategies
Establishing and meeting core metrics required for consistent, dependable results
Empowering sales with expertise in trends, territory analysis and untapped segments
Collaborating with the finance team to continuously analyze and audit pricing strategies