Director, B2B Communications

Samsung Electronics•Los Angeles, CA

1d•Hybrid

About The Position

Samsung Electronics America (SEA) is a wholly-owned subsidiary of Samsung Electronics Co. Ltd. and a world leader in technology, marketing a broad range of award-winning consumer electronics, smartphones, information systems, and home appliances. Samsung's philosophy emphasizes growth, perpetual innovation, and corporate citizenship, leading to its recognition as a top global brand. The company fosters a fast-paced, challenging, and nimble work environment that encourages individuals to challenge themselves and grow. Samsung Electronics America provides Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, status as a protected veteran, genetic information, status as a qualified individual with a disability or any other characteristic protected by law. The Director of Communications for Samsung Ads will join the dynamic Samsung Ads team, which leverages Samsung's #1 Smart TV and mobile device brand to provide advertising solutions. Samsung Ads offers innovative ad formats and full-funnel performance solutions across hundreds of millions of smart devices in over 25 countries, including Samsung TV Plus, Samsung Gaming Hub, and Galaxy mobile apps. This role is crucial for elevating Samsung Ads' industry presence and promoting its sellable solutions to advertisers, and will be based in Los Angeles or New York City.

Requirements

12+ years of experience in PR/communications with a deep knowledge of ad tech.
Residence in the tri-state area with the ability to work from the NYC office regularly.
Proven track record for developing and executing comprehensive PR strategies.
Extensive understanding of the CTV landscape and advertising platforms.
Superior written and verbal communication skills.
Executive presence, with the ability to influence and provide counsel to leadership.
Experience creating and presenting strategy plans and recap decks to track performance towards goals.
Must have proficiency in deck creation and design.
Experience with risk mitigation, privacy and corporate reputation management.
Foundational knowledge in other communications channels, including social media and email.
Strong PR acumen and the ability to instinctually make strategic decisions.
Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
Exceptional writing and editing skills with the ability to draft compelling and polished materials.
Must have eagle eyes for grammar, syntax, punctuation and spelling when proofing written documents.
Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
Comfort with ambiguity and continuous change in a fast-paced environment.
Cross-organizational collaboration with ability to influence others.
A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.

Nice To Haves

Agency experience is preferred

Responsibilities

Direct strategic B2B initiatives to promote Samsung Ads leadership position and innovative portfolio of Ads solutions to clients, agencies and industry members.
Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
Monitor daily press coverage for Samsung Ads and stay apprised of relevant industry news and innovations in the CTV sector.
Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
Draft executive keynotes, press announcements, executive quotes, blogposts and more.
Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
Maintain and organize a database of all press assets and images for easy access
Support marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
Align with product marketing leads on product messaging and key talking points to include in press materials.
Partner with the creative director to develop rich media kits (press images, videos, logos).
Foster strong relationships with key reporters across the ad tech press.
Maintain quarterly announcement calendars for all PR initiatives.
Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews.
Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness.
Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications & Privacy.
Manage external PR agency, lead weekly calls, procure information, review all deliverables, and share updates with content & product marketing leads.
Manage vendor contracts in collaboration with the legal team and operations lead.
Contribute updates to weekly MarComm reports & ad hoc decks.
Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.