Director, Aveda Hair Color, Technical and Execution

ELC Beauty LLC•Blaine, MN

About The Position

The Director of Technical Execution, Education is responsible for translating Aveda’s professional business strategy into actionable, results-driven execution plans across salons and Institutes throughout the United States and Canada, with a primary focus on hair color growth and technical excellence. This role also supports the successful execution of education initiatives across hair and scalp care, styling, and skin/spa domains. Serving as the bridge between strategy and field execution, the Director ensures consistent, high-quality technical education that drives business growth, elevates professional expertise, strengthens brand positioning, and enhances service and retail performance across channels.

Requirements

Licensed cosmetologist with advanced expertise in hair color and technical salon education.
Minimum 5–7 years of experience in technical education, salon training, professional beauty education leadership, or field education management.
Proven ability to drive business results through education, including hair color conversion, retail placement and sell-through, service growth, and technical adoption.
Strong understanding of professional salon business operations, retail and service performance drivers, service provider behaviors, guest experience expectations, and adult learning principles.
Demonstrated experience developing and executing education strategies, train-the-trainer initiatives, and scalable field education programs.
Experience leading and developing multi-regional education teams, field educators, and people leaders within a matrixed organization.
Strong strategic thinking and execution skills with the ability to translate business objectives into impactful field initiatives and measurable outcomes.
Demonstrated ability to lead change, influence cross-functional stakeholders, and drive organizational alignment.
Exceptional facilitation, coaching, presentation, verbal, and written communication skills.
Proven ability to inspire and influence diverse audiences, from emerging artists to top salon owners, educators, and field leaders.
Strong analytical, organizational, project management, and cross-functional collaboration skills.
Ability to interpret business metrics, identify opportunities, and drive accountability and performance improvement across markets.
Ability to balance strategic planning with hands-on field engagement, technical coaching, and execution support.
Experience partnering closely with sales, marketing, commercial, and field leadership teams to support category growth and brand initiatives.
Deep understanding of hair color, hair and scalp care, styling, and skin/spa service categories within the professional beauty industry.
Passion for the Aveda mission, sustainability, wellness, and holistic beauty philosophy.
Computer proficiency in Mac and PC platforms, Microsoft Office Suite, and virtual learning/presentation tools.

Responsibilities

Execute North America technical education strategies aligned to global brand vision, color priorities, and business growth goals.
Drive color conversion, service growth, and technical adoption through focused field execution and cross-functional partnership.
Oversee hair color and cross-domain education programs, launches, and technical initiatives across salon, spa, and Institute channels.
Ensure consistent technical standards, service protocols, and educator execution that deliver measurable business impact.
Lead, coach, and develop five regionally based Technical Education Managers across the United States and Canada.
Build educator capability, consistency, and accountability through strategic direction, development, and train-the-trainer initiatives.
Foster a high-performance culture and develop emerging talent for future succession.
Connect global education strategy, regional priorities, and field execution to increase adoption and market impact.
Partner with sales, marketing, commercial teams, distributors, and salon owners to support launches, engagement, and category growth.
Establish and track KPIs tied to color conversion, service performance, technical adoption, educator effectiveness, and program engagement.
Use business insights and performance reviews to optimize execution, strengthen accountability, and inform leadership updates.