Director, Audience Strategy & Activation

MODintelechy•Austin, TX

About The Position

This role is responsible for ensuring that customer and account data is operationally ready for marketing activation. It sits at the intersection of marketing, data, and technology, translating data structures and identity frameworks into usable audiences that can be activated across channels. The focus is on audience readiness, segmentation integrity, and activation feasibility, ensuring that marketing strategies can be executed using accurate, complete, and properly structured data. This role does not define data strategy or governance frameworks. Instead, it operationalizes them, validating that identity resolution, profile attributes, and segmentation logic support real-world marketing use cases. This role operates in a complex B2B SaaS environment, where audience definition must account for account structures, buying groups, multiple identities, and non-linear customer journeys.

Requirements

6+ years in marketing operations, marketing data, or audience activation roles
Strong experience in B2B SaaS or enterprise technology environments
Hands-on experience with customer data platforms and/or marketing automation platforms (e.g., Adobe Experience Platform, Marketo, etc.)
Deep understanding of identity resolution, profile stitching, and segmentation logic
Experience supporting cross-channel activation (email, web, paid media, personalization) preferably with an understanding of Adobe Journey Optimizer, Target and Marketo.
Familiarity with account-based marketing and buying group dynamics
Ability to translate technical data issues into clear marketing impact
Strong cross-functional collaboration across marketing, data, and engineering teams