Director | Data Strategy and Audience Insights

Connecticut Public Broadcasting Inc•Hartford, CT

1d•$85,280 - $127,920•Remote

About The Position

The Director of Data Strategy & Audience Insights leads CT Public's organization-wide data strategy, ensuring data across audience, digital, marketing, and membership systems is accurate, accessible, and consistently used to inform strategic decision-making. This role oversees analytics, reporting, and audience intelligence efforts that support decision-making across almost all organizational revenue initiatives. The Director establishes data governance standards, reporting frameworks, and documentation practices that promote transparency, consistency, and effective use of data across the organization. By translating complex data into actionable insights, this role helps teams identify opportunities to grow audiences, strengthen engagement, and advance CT Public’s strategic goals.

Requirements

Knowledge of: Data governance and reporting standards.
Digital analytics tools (Google Analytics, Search Console, etc.), audience measurement insights, database structures, data visualization tools, and concepts.
Evolving audience behaviors, media consumption patterns, and emerging digital platforms within the broadcast and digital media landscape.
Microsoft Office Suite.
Skill In: Analyzing and interpreting audience, content, and platform performance data to support strategic decision-making
Demonstrating effective time management and organizational skills to prioritize, organize, multi-task, accomplish work in a timely manner, and meet specified deadlines.
Taking ownership and action within the scope of the position to ensure and/or improve the success of products and services.
Working with complex data ecosystems, including data warehouses or lakehouse environments, organizing raw data, structuring datasets, and supporting scalable analytics workflows
Ability to: Align analytics initiatives with organization priorities and focus resources on high-impact insights.
Analyze audience segments and engagement patterns to inform content strategy, marketing effectiveness, and audience growth initiatives.
Discover hidden insights through data mining techniques on un-structured business problems.
Learn new software, products and processes around evolving business needs.
Implement governance practices, documentation standards, and reporting frameworks that ensure transparency, consistency, and reliability of organizational data.
Interpret data and communicate complex findings and implications into clear insights and strategic recommendations for leadership and cross-functional teams.
Possess an intellectual curiosity and inquisitive nature while performing at a high-level within an ambiguous environment.
Possess a visceral distaste of office politics and gossip.
Bachelor's degree in Data Analytics, Marketing, Digital Media AND a minimum of seven (7+) years of direct and sustained professional experience AND/OR any similar combination of education and experience.

Responsibilities

Leads Organizational Data Strategy and Governance
Generates Audience Insights to Support Strategic Growth
Provides Strategic Reporting and Data-Driven Decision Support
Enable Cross-Organizational Data Collaboration
Leads and Develops the Analytics Function
Conducts regular audits of data systems, dashboards, and reporting processes to ensure accuracy |efficiency.
Ensures consistent metrics, data definitions, and reporting frameworks.
Establishes data governance practices including documentation, transparency, and reporting standards.
Monitors and evolves data collection methods, reporting workflows, and dashboards.
Analyzes audience behavior across broadcast, digital, and emerging platforms to identify opportunities for growth and engagement.
Defines and maintains key performance indicators (KPIs) measuring audience growth, engagement, and organizational impact.
Develops measurement frameworks that connect audience engagement with brand, membership, and revenue outcomes.
Translates complex data into actionable insights that inform content strategy, marketing effectiveness, and revenue initiatives.
Builds scalable and automated reporting systems that increase data accessibility and reduce duplication.
Delivers insights that inform strategic planning, programming priorities, and audience development initiatives.
Prioritizes high-impact reporting that supports strategic decision-making for leadership.
Communicates complex insights clearly to both technical and non-technical stakeholders.
Partners with content, marketing, product, technology, and membership teams to align analytics priorities with organizational objectives.
Serves as a strategic advisor on audience insights, platform performance, and emerging media trends.
Fosters a collaborative, data-informed culture that supports experimentation, learning, and innovation.
Leads, coaches, trains, and mentors analytics staff, including the Audience Research Analyst.