Director, Audience Strategy & Activation

MODintelechy•Austin, TX

About The Position

This role is responsible for ensuring that customer and account data is operationally ready for marketing activation. It sits at the intersection of marketing, data, and technology, translating data structures and identity frameworks into usable audiences that can be activated across channels. The focus is on audience readiness, segmentation integrity, and activation feasibility, ensuring that marketing strategies can be executed using accurate, complete, and properly structured data. This role does not define data strategy or governance frameworks. Instead, it operationalizes them, validating that identity resolution, profile attributes, and segmentation logic support real-world marketing use cases. This role operates in a complex B2B SaaS environment, where audience definition must account for account structures, buying groups, multiple identities, and non-linear customer journeys.

Requirements

6+ years in marketing operations, marketing data, or audience activation roles
Strong experience in B2B SaaS or enterprise technology environments
Hands-on experience with customer data platforms and/or marketing automation platforms (e.g., Adobe Experience Platform, Marketo, etc.)
Deep understanding of identity resolution, profile stitching, and segmentation logic
Experience supporting cross-channel activation (email, web, paid media, personalization) preferably with an understanding of Adobe Journey Optimizer, Target and Marketo.
Familiarity with account-based marketing and buying group dynamics
Ability to translate technical data issues into clear marketing impact
Strong cross-functional collaboration across marketing, data, and engineering teams

Responsibilities

Own Audience Readiness for Marketing Activation
Ensure that customer and account data is structured, available, and usable for segmentation and channel activation.
Translate data models and marketing requirements into executable audience definitions that support real-world use cases.
Validate Identity, Profile & Segmentation Integrity
Ensure identity resolution, profile stitching, and key relationships (account, contact, buying group) support accurate audience qualification.
Validate segmentation logic, attribute usage, and eligibility rules to ensure audiences behave as expected across systems.
Align Data Structures with Activation Requirements
Ensure audience definitions are compatible with downstream activation platforms (e.g., marketing automation, personalization, paid media).
Confirm correct use of identity keys, profile attributes, and audience logic to support cross-channel execution and account-based engagement.
Monitor Audience Health & Diagnose Data Issues
Continuously assess profile and audience integrity, including fragmentation, duplication, and data inconsistencies.
Identify and resolve issues impacting audience size, reach, suppression logic, and activation performance, translating data issues into clear marketing impact.
Bridge Data, Martech & Marketing Execution
Work closely with data, engineering, and marketing teams to operationalize data products (e.g., ICP models, scoring, schema updates) and support campaign and journey execution.
Provide guidance, troubleshooting, and enablement to ensure audiences are activation-ready at launch.