Director, Audience & Measurement Partnerships

Gas Station TV•New York, NY

37d•Hybrid

About The Position

As the Director of Audience & Measurement Partnerships, you will be the primary owner of GSTV's audience and outcome measurement ecosystems. You will vet, onboard, and manage partnerships with leading ad tech and measurement providers to ensure that campaign effectiveness is accurately captured across key outcomes including foot traffic lift, sales lift, and brand lift. You will serve as a strategic expert on data quality, methodology validation, and measurement innovation to enable GSTV's growth across priority advertiser categories.

Requirements

Strong understanding of location-based data, audience measurement currency, foot traffic + sales lift methodologies, and brand studies
Skilled at simplifying complex data concepts for non-technical audiences
Proven ability to build and influence strong vendor relationships
Adept at managing multiple projects in a fast-moving environment
Curious, resourceful, and always pushing to improve the status quo
6-8+ years of experience in media measurement, ad tech, or marketing analytics
Bachelors degree required, preferably in a discipline such as sociology, psychology, economics, marketing, or other quantitative areas

Responsibilities

Lead GSTV's measurement strategy by evaluating and evolving our third-party measurement capabilities
Assess data sources, methodologies, sample design, and reporting rigor to ensure reliable and actionable measurement results
Identify new partners and solutions to expand our ability to measure against media goals and business outcomes
Champion best practices and thought leadership in audience + outcome measurement across the organization
Own day-to-day relationships with measurement vendors - negotiating scopes, managing performance, and optimizing deliverables
Align partnership capabilities with product and category needs (e.g. Pharma, CPG, QSR, Auto Service, Finance)
Collaborate with legal and operations teams throughout evaluation and onboarding process
Work closely with Marketing and Sales colleagues to ensure measurement findings are positioned clearly and persuasively, applying results to drive revenue growth
Develop internal enablement and documentation to help scale measurement adoption
Conduct regular audits of methodology and campaign reporting
Establish standardized guidance for test design, control group creation, and KPIs across partners
Partner with other Insights & Analytics team members to troubleshoot data issues and enforce high-quality execution
Other duties as assigned