Director, Audience Experience and Automation
About The Position
The Pork Checkoff is looking for a Director of Audience Experience & Automation to help shape how people discover, engage with and move through our digital content and communications. In this role, you will lead the strategy and execution of connected audience experiences across our digital channels, including web, email, landing pages, nurture journeys and audience engagement systems. You will serve as the communications team’s audience experience architect, bringing together UX strategy, lifecycle engagement, HubSpot automation, personalization and content activation into one connected digital ecosystem. This is a great opportunity for someone who thinks strategically, understands how audiences move through digital experiences and knows how to turn communications priorities into clear, useful and measurable engagement journeys.
Requirements
- Bachelor’s degree in Communications, Marketing, Digital Media, User Experience, Business or a related field.
- 8+ years of experience leading digital engagement, UX, lifecycle marketing or owned-channel strategies.
- Experience owning or significantly contributing to audience experience programs, digital ecosystems or lifecycle engagement strategies.
- Strong experience with HubSpot Marketing Hub Professional or Enterprise, including workflow architecture, audience scoring, lifecycle management and reporting.
- Experience designing and optimizing nurture journeys, engagement pathways and audience systems across web, email and digital channels.
- Strong understanding of UX methodology, journey mapping, information architecture and digital channel best practices.
- Experience integrating HubSpot, CMS platforms and related technologies into scalable digital ecosystems.
- Ability to use audience insights, engagement data and journey performance metrics to improve digital experiences.
- Experience translating communications goals and organizational priorities into practical, audience-centered digital experiences.
- Strong collaboration and communication skills, including the ability to influence decisions across teams.
Nice To Haves
- Experience leading or playing a key role in a website redesign, digital transformation or digital experience modernization project.
- Experience building or configuring AI-powered engagement tools, such as HubSpot Breeze AI, OpenAI integrations or workflow orchestration platforms.
- Familiarity with accessibility standards, including WCAG 2.1 or 2.2.
- A demonstrated commitment to creating inclusive, accessible digital experiences.
- Strong strategic communication, prioritization and organizational leadership skills.
- Experience in agriculture, trade associations, membership organizations or other information-driven nonprofit environments.
Responsibilities
- Lead and improve the way audiences engage with Pork Checkoff content across owned digital channels.
- Build connected journeys, improve the user experience and help ensure the right messages reach the right audiences at the right time.
- Lead HubSpot lifecycle architecture and engagement, including journeys, workflows, nurture programs, audience scoring, automation and reporting.
- Design and improve audience pathways across web, email, landing pages and other owned digital channels.
- Lead UX and digital experience strategy with a focus on usability, accessibility, audience flow and reducing friction.
- Develop information architecture and content pathways that make it easier for audiences to find and engage with relevant content.
- Create standards for personalization, calls to action, audience flow and consistent engagement experiences across Communications initiatives by translating segments and performance insights into scalable journeys.
- Partner closely with the content team to activate organizational messaging within digital journeys and campaigns.
- Support website strategy, digital experience modernization and future platform planning.
- Use audience behavior, engagement trends and journey analytics to improve performance over time.
- Collaborate across teams to align audience experiences across digital and offline channels.
Benefits
- exceptional benefits package
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
