Director, Assistant General Counsel, Marketing

Etsy•Brooklyn, NY

5d•Hybrid

About The Position

Etsy is seeking a Director, Assistant General Counsel, Marketing with experience in marketing and advertising law to manage key business and marketing functions. This role involves advising internal clients on global advertising campaigns, copy reviews, martech issues (performance marketing, SEO, SEM, CRM), claims substantiation, customer reviews, advertising compliance (FTC), branding, intermediary liability, and related contracts with agencies, media, and AdTech providers. The position is full-time and reports to the Director, Assistant General Counsel, Marketing. The role also includes hiring and onboarding a direct report.

Requirements

10+ years of experience, at both a law firm and in-house, dealing with marketing and advertising issues for tech and/or e-commerce companies.
Juris Doctor (JD) degree.
Admitted to a state bar (preferably NY or CA).
Qualified to work in-house in New York.
History of being the trusted legal contact for creating and publishing advertising campaigns across various media, including TV commercials and social media posts.
Effective communicator, verbally and in writing.
Ability to communicate with technical minds and business leaders without legal jargon.
Passion for clearly articulating risk and mitigation strategies to clients and executives.
Embrace goal setting and accountability.
Excellent business, negotiation, and presentation skills.
Ability to read a spreadsheet, build a deck, analyze, and communicate information.
Skilled at identifying, understanding, and managing international legal and regulatory risks.
Good judgment: knowing when to say 'no', 'yes', or 'maybe'.
Mindful that the company is the client and advocating for its protection.

Nice To Haves

Bilingual/multilingual is a plus (English/Spanish/Portuguese/French/German).

Responsibilities

Advise and identify risks to marketing and creative teams on strategies, campaigns, and experiments.
Balance commercial, marketing, compliance, and privacy concerns for advertising campaigns (US and international), social media reviews, and consumer/business insights.
Evaluate risks and opportunities related to media assets and priorities, including global/domestic marketing campaigns, influencer/affiliate programs, Above the Line advertising, talent and SAG-AFTRA concerns, UGC, content clearance and production, technology partnerships, merchandise vetting, music licensing, and content distribution.
Address new legal questions and solve complex problems.
Collaborate with teams to meet the needs of a fast-paced environment and escalate matters when necessary.
Navigate marketplace issues including privacy (US and international regulations), intermediary liability, ad technologies, cookies and trackers, EU and FTC regulations, COPPA, accessibility, SaaS and IaaS.
Collaborate with the commercial team on US & international marketing agreements, including publicity releases, talent agreements, intellectual property rights, media buys, etc.
Hiring and onboarding a direct report (marketing counsel).