Director, Annual Giving

PBS • Arlington, VA

2d • $100,000 - $120,000

About The Position

The Director of Annual Giving leads the strategy, execution, and evaluation of annual fundraising programs designed to acquire, retain, and upgrade donors. This position is responsible for growing unrestricted and restricted annual fund revenue through multi-channel campaigns, donor engagement, stewardship, and data-driven fundraising initiatives. The Director works collaboratively across the Foundation, marketing, finance, and program teams to build a sustainable pipeline of donors and future major gift prospects.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 5–8+ years of progressive fundraising experience, including annual giving.
• Demonstrated success growing donor participation and annual fund revenue.
• Experience managing multi-channel fundraising campaigns.
• Knowledge of donor database/CRM systems and fundraising analytics.
• Strong leadership, project management, and communication skills.
• Experience supervising staff and managing budgets.

Responsibilities

• Develop and implement a comprehensive annual giving strategy aligned with organizational fundraising goals.
• Establish annual revenue, donor acquisition, retention, reactivation, and upgrade goals.
• Create multi-year plans to grow annual fund participation and revenue.
• Monitor fundraising trends and recommend innovative approaches to donor engagement.
• Design and execute integrated fundraising campaigns across mail, email, and other platforms.
• Collaborate with the Donor Relations Team to develop strategies to increase donor retention and lifetime value.
• Manage donor segmentation and personalized solicitation strategies.
• Oversee donor renewal, recapture, and upgrade programs.
• Identify and cultivate leadership annual giving prospects.
• Partner with Principal Gift fundraisers to transition qualified donors into major and principal gift portfolios.
• Partner with the Donor Relations Team to help develop giving societies and donor recognition programs.
• Partner with the Donor Relations Team to create stewardship strategies that strengthen donor loyalty and engagement.
• Analyze campaign performance and donor behavior metrics.
• Track key performance indicators including donor retention, acquisition cost, average gift size, and return on investment.
• Utilize CRM and fundraising analytics tools to inform decision-making.
• Produce regular reports and dashboards for leadership.
• Supervise consultants, and vendors as appropriate.
• Collaborate with PBS Marketing and Communications Team on campaign messaging and creative development.
• Work closely with Advancement Services to ensure data integrity and gift processing accuracy.
• Manage relationships with mail houses, digital agencies, and technology vendors.
• Develop and manage the annual giving budget.
• Monitor campaign expenses and revenue projections.
• Ensure efficient allocation of resources to maximize fundraising results.

Benefits

• various insurance options, including medical, dental, vision, hearing, life, accidental death and dismemberment, short-term and long-term disability, and business travel accident insurance
• identity protection program
• employee assistance program
• financial and retirement savings benefits including the PBS Retirement Plan 403(b)
• paid time off (17 days per year)
• paid sick time benefits (12 days per year)
• paid parental leave (60 days / 12 weeks )
• paid holidays (12 days per year)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager