Director, Analytics

NOVUS Media LLC•Berwyn, IL

1d•$160,000 - $180,000•Hybrid

About The Position

Novus is seeking a Director, Analytics to serve as the senior analytical lead for one large client engagement with capacity to flex into one or two smaller-client engagements as bandwidth allows. This role carries direct accountability for measurement strategy, framework adherence, learning-agenda execution, and analytical delivery across the assigned account, alongside leadership of a small analytical team. Reporting to the VP, Analytics & Data Science, the Director will translate measurement priorities into client-ready deliverables, develop a small team of senior analysts, and partner with planning, investment, and client services to embed measurement into the operating rhythm of the account. This is a senior, client-facing role suited to an analytically rigorous practitioner with the judgment to manage client relationships with authority and the discipline to uphold methodology across all delivered work.

Requirements

Demonstrated track record leading client analytics for a major account within an agency, consultancy, or in-house media environment.
Deep working command of marketing measurement methodologies — media mix modeling, multi-touch attribution, incrementality testing, lift studies, and performance reporting — and the ability to articulate how these approaches complement one another.
Demonstrated ability to lead client analytics relationships end-to-end; comfortable serving as the senior analytical voice in quarterly business reviews, planning sessions, and executive-level presentations.
People-management experience overseeing one to three direct reports, including hiring, performance management, and structured career development.
Fluency in the digital advertising ecosystem — including data sources, measurement concepts, and taxonomy — across paid social, paid search, programmatic, direct mail, out-of-home, and linear and streaming television.
SQL proficiency and working command of Python or R for analysis, automation, and data pipeline support.
Exceptional communication skills, with the ability to translate methodology for both technical and executive audiences and calibrate register and depth accordingly.
An AI-integrated working style: demonstrated routine use of modern AI coding and productivity tools to accelerate analysis, documentation, and team output.
Bachelor's or advanced degree in mathematics, statistics, economics, marketing analytics, computer science, or a related quantitative discipline — or equivalent professional experience.
Seven to ten years of professional experience in marketing analytics, marketing science, or a closely related field, including at least one to two years in a direct people-management capacity.
Prior agency-side or media measurement experience is valued but not required.

Nice To Haves

Direct experience with MMM platforms such as Arima Data, OptiMine, Meridian, Analytic Partners, or comparable solutions.
Familiarity with Snowflake or other cloud data warehouse platforms and modern data stack tooling.
Experience leading analytics for a large telco, connectivity, or other subscription-based account.
Industry background in retail, CPG, financial services, or other data-intensive verticals.
Exposure to privacy-preserving measurement approaches including data clean rooms, modeled conversions, and aggregated signal methodologies.

Responsibilities

Serve as the senior analytical lead for the assigned tentpole client account, owning the measurement relationship end-to-end from strategic framing through reporting and recommendations.
Own the measurement framework, learning agenda, and measurement plan for the account; ensure alignment with client business priorities as the year progresses.
Lead monthly/quarterly business reviews, measurement planning sessions, and executive-level presentations on behalf of the account.
Translate complex measurement findings into clear, actionable strategic guidance, including: Channel and budget recommendations grounded in MMM, attribution, and incrementality results; Performance narratives that connect media activity to client business outcomes; Forward-looking views on measurement priorities and learning-agenda items.
Apply the full breadth of Novus's analytical capabilities — reporting, attribution, media mix modeling, incrementality, and brand lift — calibrated to the scope of the engagement.
Lead end-to-end delivery of measurement work across the account, including MMM partnership management, incrementality and lift testing, attribution analysis, performance reporting, and bespoke analytical engagements.
Operate across both proprietary and open-source methodologies; select the appropriate approach for each client question.
Maintain quality-assurance and methodological rigor across all team outputs; ensure analytical work is defensible to client-side stakeholders.
Manage and develop a small team of senior analysts — typically one to two direct reports; maintain accountability for output quality, professional growth, and career progression.
Lead hiring and onboarding of new team members as the account scales; cultivate a team culture defined by analytical rigor, ownership, and intellectual curiosity.
Partner with investment, planning, and client services teams to integrate measurement into the account's planning cycle.
Remain current on the measurement landscape and actively shape how Novus adopts and integrates new methods, platforms, and best practices across the practice.