Director - Amex Offers Digital Media Data Analytics
About The Position
Amex Offers & Digital Media (AODM) is building an integrated Offers and Ads business designed to strengthen Membership while delivering differentiated value to advertisers. Analytics serves as the intelligence layer of this business; connecting business performance, customer behavior, advertiser opportunity, and strategic economics to enable sustainable growth. We are seeking a highly strategic and commercially oriented Director of Strategy & GTM Analytics to shape where and how AODM grows. This leader will own the analytics agenda supporting AODM’s most important forward-looking strategic choices; connecting business strategy, commercial economics, growth opportunities, go-to-market intelligence, and AI-enabled transformation. The Director will serve as a senior thought partner to AODM leadership and cross-functional partners across Product, Sales, GTM, Finance, Analytics, and Technology. The role will frame ambiguous business questions, develop fact-based strategic choices and business cases, evaluate trade-offs, and translate analytical insight into clear recommendations that influence investment, product, pricing, revenue, and GTM decisions. A critical part of the mandate is incubation: identifying emerging growth opportunities and analytical capabilities, establishing the thesis and evidence required to test them, and determining whether they should scale, stop, or transition to a durable owner. This includes leadership of the AODM AI and advanced analytics agenda; connecting AI investments and emerging analytical capabilities to measurable business, customer, advertiser, and productivity outcomes. This Director will lead a team spanning complementary areas of Growth Strategy & GTM Analytics and Strategic Analytics, AI & Revenue Strategy, creating a unified strategy organization capable of moving from strategic question to evidence, recommendation, incubation, and ultimately scaled execution.
Requirements
- 10+ years of experience in analytics, strategy, data science, consulting, corporate strategy, or a related field, with significant experience in commercially oriented environments.
- Proven track record of using analytics to influence strategy, investment, product, pricing, revenue, or go-to-market decisions.
- Exceptional structured problem-solving skills, with demonstrated ability to frame ambiguous questions, develop hypotheses, synthesize complex evidence, and translate analysis into executive recommendations.
- Strong commercial and financial acumen, including experience with business cases, scenario modeling, revenue economics, monetization, or strategic planning.
- Strong analytical foundation and fluency working with large and complex datasets; experience with SQL, Python, or comparable analytical tools.
- Demonstrated ability to influence senior executives and lead cross-functional initiatives without relying solely on formal authority.
- Strong written and verbal communication skills, with the ability to simplify complex analytical concepts while preserving important nuance.
- Experience leading, developing, and mentoring high-performing analytical or strategy teams.
Nice To Haves
- Experience in digital advertising, ad tech, card-linked offers, payments, loyalty, marketplaces, or other data-rich commercial ecosystems.
- Experience with pricing, monetization, product economics, and commercial strategy.
- Experience developing or applying AI/ML and emerging analytical capabilities to business problems.
- Experience taking new analytical capabilities from concept to test to scale, including defining success criteria and transitioning successful capabilities into sustained ownership.
- Familiarity with experimentation, causal inference, forecasting, and advanced analytics methodologies.
- Experience partnering closely with Product, Sales/GTM, Finance, Data Science, and Technology organizations.
- Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Responsibilities
- Own the Strategy & GTM Analytics agenda for AODM, establishing a prioritized roadmap of strategic questions and analytical initiatives tied to the organization’s growth objectives.
- Shape business and portfolio strategy through rigorous analysis of Offers and Ads growth opportunities, strategic scenarios, industry dynamics, and cross-business trade-offs.
- Lead AODM revenue strategy, and business-case development, including revenue models, pricing and monetization assessments, cost-to-serve analysis, investment cases, and economic guardrails.
- Advance GTM and growth strategy by evaluating new propositions, strategic Card Member opportunities, enterprise and Heat Moments, commercial readiness, product adoption, Sales effectiveness, and cross-functional growth initiatives.
- Own strategic scenario and investment modeling to help leadership evaluate product economics, monetization cases, and market scenarios, partnering with Performance Analytics and Finance on the underlying enterprise outlook.
- Lead the AODM AI and advanced analytics strategy by defining the vision and roadmap, establishing portfolio governance, identifying high-value use cases, and connecting investments to measurable business outcomes.
- Evaluate and incubate emerging analytical capabilities, including research, semantic foundations, AI-enabled tools, and new analytical methods, with explicit hypotheses, success criteria, economics, and paths to scaled ownership.
- Create disciplined incubation and transition mechanisms that move successful strategic initiatives into durable operating owners rather than creating permanent bespoke work within the Strategy team.
- Serve as a senior analytical thought partner to AODM leadership by translating complex analysis into clear choices, trade-offs, and executive recommendations.
- Partner across Analytics, Product, Sales/GTM, Finance, and Technology to connect strategic analysis to execution and measurable outcomes.
- Build and develop a high-performing strategy and analytics team, strengthening commercial judgment, structured problem solving, analytical rigor, executive communication, and leadership capability.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
