Director, AI-Ready Digital Engagement Innovation

MSD • North Wales, PA

4d • $190,800 - $300,300 • Hybrid

About The Position

The Director, AI-Ready Digital Engagement Innovation leads AI Discoverability by establishing a future-forward vision for how all US Market Human Health branded content is structured, governed, and activated. This role ensures company assets are optimized not only for human engagement on brand properties, but for seamless discovery, interpretation, and citation by external AI-driven search engines, large language models (LLMs), and emerging conversational interfaces.
This leader continuously monitors shifts in external discovery behavior (from traditional SEO to AEO, GEO, and LLMO) and translates emerging technology trends into actionable content architecture, metadata standards, and pilot roadmaps. By setting the strategic rules for information architecture and machine readability, this role ensures our branded content remains trusted, authoritative, and prominently surfaced across the rapidly evolving AI ecosystem.

Requirements

• Advanced degree in marketing/business analytics, digital media and analytics, or related field strongly preferred.
• Minimum of 10+ years of progressive experience in digital strategy, search strategy (SEO/AEO), content strategy, or digital capability innovation.
• Proven understanding of AI-driven search paradigms, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM citation mechanics.
• Demonstrated experience establishing information architecture, taxonomy structures, and metadata frameworks across complex digital ecosystems.
• Demonstrated track record of converting emerging digital trends into actionable strategic roadmaps and successful pilot programs.
• Experience operating within highly regulated industries (e.g., pharmaceuticals, healthcare, or financial services) is strongly preferred.
• Exceptional communication and matrix leadership skills, with the ability to influence cross-functional technical, creative, and commercial partners.
• Strong executive presence and ability to interact with leaders of all levels of the enterprise.
• Accountability
• Adaptability
• Brand Positioning
• Content Analysis
• Content Delivery
• Content Development
• Content Marketing
• Content Strategy
• Content Writing
• Creativity
• Digital Consumer Engagement
• Digital Marketing
• Digital Strategy
• Digital Transformation
• Engagement Strategies
• Executive Presence
• Information Architectures
• Market Access
• Marketing Automation
• Marketing Budget Management
• Market Research
• Messaging Strategies
• Omnichannel Marketing
• People Leadership

Nice To Haves

• Current Employees apply HERE
• Current Contingent Workers apply HERE
• US and Puerto Rico Residents Only
• San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
• Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Responsibilities

• Define and champion the future-state discoverability vision across all US Market digital touchpoints.
• Lead the strategic transition from traditional destination-based search engine optimization (SEO) to AI-mediated discovery models, including Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Model Optimization (LLMO).
• Establish enterprise-wide standards for information architecture, semantic metadata, taxonomy, and structured content design.
• Ensure branded & unbranded assets, indications, and scientific value propositions are structured to support both intuitive human navigation and accurate machine interpretation by third-party AI platforms.
• Continuously monitor, evaluate, and operationalize external signals across generative AI, conversational search, digital health platforms, and intelligent agents.
• Prioritize, design, and guide rapid innovation pilots and proof-of-concept initiatives to keep the digital footprint ahead of technological disruption.
• Create and maintain roadmap for the US Market liaising with stakeholders in DHH.
• Define structural governance frameworks that safeguard brand integrity, regulatory compliance, and factual accuracy in AI-mediated environments.
• Ensure automated systems and generative search engines surface authorized, compliant, and up-to-date branded messaging.
• Establish and own next-generation performance metrics focused on AI presence.
• Define and track key indicators such as LLM citation frequency, answer engine visibility share, schema adoption rates, and overall content discoverability across third-party AI ecosystems.
• Collaborate closely with the Director of Digital Engagement Operations to translate high-level content architecture and AI discoverability standards into daily operational workflows, enabling seamless adoption across all commercial business units.

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays, vacation, and compassionate and sick days

What This Job Offers

• Job Type: Full-time
• Career Level: Director