Director, Advertising, Sponsorships and Partner Programs
About The Position
The Director will lead the strategy, cultivation, and management of advertising, sponsorships, partner programs, and affiliated relationships that support the mission and financial goals of NAIS. This role is responsible for developing high-value, mission-aligned opportunities that drive non-dues revenue, strengthen member engagement, and expand the association’s network of aligned organizations and corporate supporters. This role requires a strategic thinker with exceptional relationship-building skills, a keen understanding of partnership value exchange, and experience working across departments to create and deliver compelling advertising, sponsor and partner programs.
Requirements
- Bachelor’s degree in business, marketing, communications, or a related field.
- 7+ years of relevant experience in advertising, sponsorship sales, strategic partnerships, corporate relations, or business development—preferably in an education, nonprofit, or association setting.
- Deep understanding of the independent school or broader education landscape strongly preferred.
- Proven track record of consistent contributions to non-dues revenue growth for an organization.
- Ability to balance revenue goals with mission alignment and brand integrity.
- Experience with CRM and partner management systems (e.g., Salesforce).
- Ability to travel up to 20% during the year.
- Strong proficiency in Microsoft Office Suite; able to adapt and learn new software and web-based systems.
Responsibilities
- Develops and executes a comprehensive partner program strategy aligned with organizational goals and member needs.
- Identifies and cultivates partner program opportunities that align with the mission and values of the association and independent school community. Prospects for new opportunities and strengthens relationships with existing clients.
- Develops and manages strategic integrated packages across NAIS channels including advertising, events, and corporate sponsor programs.
- Identifies and secures all sponsorships for NAIS events, working with organizations to match their interests with possible NAIS programs, products, and services.
- In collaboration with program and events teams, executes sales and onsite management of sponsor/exhibitor relations in conference exhibit halls for NAIS’s major conferences including onsite renewals.
- In collaboration with the Membership team, recruits supporter members, managing all interactions with prospects, and responds to requests from any organizational and/or corporate entities regarding supporter opportunities.
- Identifies, prospects, and cultivates new advertising clients across relevant markets and sectors.
- Sells advertising space across various platforms (e.g., print publications, websites, email newsletters, event programs, sponsorships).
- Develops customized advertising proposals and packages based on client goals and budget.
- Maintains database information for corporate entities.
- Coordinates with relevant NAIS staff members to develop enhancements to and policies about the NAIS exhibit halls, sponsorships, and other partner programs.
- Collaborates with the NAIS Marketing Team to effectively promote partner programs.
- Develops and manages budgets.
- Monitors, analyzes, and reports on sponsorship and partnership performance and revenue targets.
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What This Job Offers
Job Type
Full-time
Career Level
Director
