Direct Mail Marketing Consultant

TEKsystems • Charlotte, NC

2d • $45 - $47 • Remote

About The Position

We are seeking a highly strategic and execution-focused Direct Mail Marketing Sr. Consultant to lead end-to-end campaign development and optimization. This role requires a data-driven marketer with deep expertise in direct mail and multichannel campaigns, strong financial and project management skills, and the ability to influence cross-functional stakeholders.

Requirements

• 5+ years of experience in direct mail and multichannel marketing
• Strong expertise in campaign execution, segmentation, and personalization strategies
• Proven ability to manage end-to-end campaigns and multiple concurrent initiatives
• Advanced analytical skills with ability to translate data into insights and actions
• Experience managing budgets, ROI tracking, and financial processes
• Strong project management and cross-functional collaboration skills
• Excellent communication and stakeholder management abilities
• Proficiency in Microsoft Office, Workfront, and Ariba

Nice To Haves

• Master’s degree in Marketing, Business, or related field
• Experience in financial services or other regulated industries
• Strategic thinker with strong execution skills
• Highly data-driven and ROI-focused
• Experienced in direct mail and integrated campaigns
• Skilled in project, budget, and stakeholder management
• Comfortable leading cross-functional workstreams and mentoring junior team members

Responsibilities

• Develop and execute direct mail and integrated marketing campaigns from strategy through analysis
• Build annual marketing plans aligned to revenue, growth, and customer lifecycle objectives
• Lead campaign planning, segmentation, targeting, personalization, and testing strategies
• Manage end-to-end campaign execution, including creative development, data delivery, and production timelines
• Analyze campaign performance and customer data to drive actionable insights and improve ROI
• Oversee marketing budgets, forecasts, purchase orders, and financial reporting (Workfront, Ariba)
• Coordinate with cross-functional partners (Marketing, Legal, Product, Operations, and external vendors)
• Manage vendor relationships, agency performance, and campaign execution workflows
• Ensure brand consistency, compliance, and effective product positioning across all materials

Benefits

• Medical, dental & vision
• Critical Illness, Accident, and Hospital
• 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available
• Life Insurance (Voluntary Life & AD&D for the employee and dependents)
• Short and long-term disability
• Health Spending Account (HSA)
• Transportation benefits
• Employee Assistance Program
• Time Off/Leave (PTO, Vacation or Sick Leave)

What This Job Offers

• Career Level: Senior