Dir., Digital Commerce

United Sports Brands•Fountain Valley, CA

13h•$170,000 - $190,000•Onsite

About The Position

The Director of Digital Commerce will own and lead the direct-to-consumer (DTC) business across the full United Sports Brands portfolio, including Nathan Sports, Shock Doctor, Cutters, McDavid, Pearl iZUMi, and EQYP. This role is both strategic and deeply hands-on, charged with accelerating near-term revenue growth while leading a company-wide digital commerce transformation that modernizes capabilities, operating models, and performance culture. This leader will grab the reins, take full ownership, and operate with urgency—relentlessly identifying and unlocking growth opportunities across acquisition, conversion, retention, merchandising, and platform capabilities. Success requires a tireless, roll-up-your-sleeves operator who thrives in complexity, moves fast with imperfect information, and balances short-term wins with long-term scale. You will bring a portfolio mindset, tailoring DTC strategies by brand maturity, consumer behavior, and channel role—while building shared systems, testing frameworks, and best practices that raise performance across USB.

Requirements

10+ years of eCommerce / digital commerce leadership experience, preferably in consumer brands (apparel, sports, fitness, outdoor).
Proven success scaling DTC businesses with P&L ownership, ideally across multiple brands or categories.
Deep experience with Shopify (or similar), GA, CRO tools, CRM platforms (Klaviyo), and performance marketing ecosystems.
Strong background in conversion optimization, lifecycle marketing, merchandising, and analytics.
Demonstrated ability to lead cross-functional teams and drive transformation.
Excellent communicator, storyteller, and executive partner.

Responsibilities

Own and grow the DTC P&L across all USB brands, driving revenue, profitability, and efficiency.
Develop brand-specific DTC strategies that reflect each brand’s role (consumer-led, channel-led, or hybrid).
Identify and prioritize short-term growth unlocks (conversion, AOV, merchandising, pricing, promo, media efficiency).
Build long-term DTC engines for retention, LTV, loyalty, and owned audience growth.
Lead the evolution of USB’s digital commerce operating model, capabilities, and ways of working.
Establish a test-and-learn culture grounded in rapid experimentation, analytics, and iteration.
Define and own the portfolio eCommerce technology roadmap, balancing speed, scalability, and cost.
Standardize where it creates leverage; customize where it creates advantage.
Partner with Brand Marketing to drive performance across paid media, SEO, on-site conversion, CRM (email/SMS), loyalty, and lifecycle marketing.
Partner with brand and performance teams to optimize full-funnel growth, not just last-click revenue.
Lead rigorous A/B testing across UX, merchandising, messaging, offers, and site experience.
Obsess over the consumer journey, eliminating friction from first touch to post-purchase.
Own digital merchandising strategy: assortment, pricing, bundling, launches, and storytelling.
Continuously improve UX, site speed, mobile experience, checkout, and customer support integration.
Use qualitative and quantitative insights to improve confidence, clarity, and conversion.
Lead and develop a high-performing digital commerce team.
Act as a connector and catalyst across Marketing, Brand, Product, Operations, IT, and Customer Service.
Influence senior leadership with clear POVs, data-backed recommendations, and decisive action plans.
Serve as a change agent, raising the bar for accountability, speed, and performance.
Direct and indirect leadership of digital commerce staff
Hiring, coaching, development, and performance management
Quarterly reviews and goal-setting
Partnership with HR on development and performance counseling