Digital Strategy Specialist

Celtic Chicago Inc•Park Ridge, IL

1d•$55,000 - $65,000

About The Position

The Digital Strategy Specialist combines strategic thinking with hands-on execution across SEO, website management, content strategy, and email marketing. This role works closely with leadership and cross-functional teams to develop and support digital initiatives, bringing structure to complex challenges while building expertise and judgment over time. This role contributes to organic performance and user experience by conducting keyword and competitive analysis, developing SEO-informed website strategies, and translating insights into actionable direction for content teams, designers, developers, and clients. The Digital Strategy Specialist works at the connective tissue between discovery, strategy, and execution, learning to move between technical analysis and strategic storytelling.

Requirements

Bachelor's degree in marketing, communications, business, or related field; or equivalent professional experience.
1-2 years of professional experience in SEO, digital marketing, website management, or a digital agency environment.
Growing expertise in SEO strategy, keyword research, on-page optimization, and technical SEO fundamentals.
Familiarity with one or more SEO and analytics platforms such as SEMrush, Screaming Frog, Ahrefs, Google Search Console or Google Analytics, with an aptitude for quickly learning new tools and platforms.
Experience with or familiarity with email marketing systems (HubSpot) and strategy.
Strong writing, presentation, and communication skills; ability to explain digital concepts clearly.
Stay current on evolving search behavior, including AI-driven search, generative search experiences, algorithm changes and emerging digital discovery trends.
Comfort with learning across different clients, categories, and challenges.
Demonstrated ability to manage multiple priorities, meet deadlines, and collaborate effectively across disciplines.
Willingness to ask for guidance, seek feedback, and actively build expertise and strategic depth over time.

Nice To Haves

Knowledge of HTML/CSS fundamentals and digital analytics (preferred).
Relevant certification (Google Analytics, SEMrush Academy, HubSpot SEO Certification) or willingness to pursue.

Responsibilities

Conduct SEO and digital research to support strategy development, including keyword research, search intent analysis, and competitive audits.
Synthesize research findings, analytics data, and stakeholder input into clear strategic recommendations.
Support technical SEO audits and analysis to identify performance gaps and inform strategic recommendations.
Participate in discovery discussions to understand business objectives, user behavior, and competitive positioning.
Support website strategy and optimization efforts, including development of site maps and information architectures.
Review website designs and structures against strategy, documenting SEO and user experience recommendations.
Identify and communicate content optimization opportunities across existing websites.
Work collaboratively with development and design teams to support implementation of strategic recommendations.
Contribute to strategy workstreams and projects, supporting planning, organization, and execution.
Create SEO-focused content briefs, optimization roadmaps, and site map documentation.
Monitor project performance and flag issues, gaps, or decisions needed for leadership review.
Support healthy engagement delivery through organized work, clear communication, and collaboration.
Develop proficiency with digital tools and platforms, including SEO tools, CMS platforms, and email marketing systems.
Stay current with industry changes, algorithm updates, and emerging trends.
Collaborate and communicate effectively with clients and teams, building working relationships and participating in client conversations and presentations.
Bring forward ideas, observations, and insights that strengthen the digital practice.