Digital Strategy Specialist (Email)

University of Alberta • Edmonton, AB

14d • Hybrid

About The Position

Reporting to the Manager, Digital Strategy, the Digital Strategy Specialist (Email) will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. You will also be required to collaborate with coworkers across colleges, faculties and other departments from across the university to ensure maximum uptake of offerings.

You will develop, implement, and manage email marketing, communications, and online projects that support the University of Alberta’s strategic goals and reinforce the university brand.

You will lead decisions and takes action to optimize email and other online marketing campaigns for External Relations Marketing as well as other University groups. Through the use of audience research, web analytics, and content analysis, you analyze and implement new ideas for building email engagement. You will also analyze marketing data and metrics to develop engaging campaigns and strategies to drive web traffic.

In this position, you will be responsible for developing the layouts and landing pages, and amassing an email list. You must also measure the success of your campaigns with tools like Google Analytics and email analytics tools.

Requirements

• Market research
• Content creation
• Dissemination of copy
• Audience research
• Web analytics
• Content analysis
• Marketing data analysis
• Metrics analysis
• Google Analytics
• Email analytics tools

Responsibilities

• Oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.
• Collaborate with coworkers across colleges, faculties and other departments from across the university to ensure maximum uptake of offerings.
• Develop, implement, and manage email marketing, communications, and online projects that support the University of Alberta’s strategic goals and reinforce the university brand.
• Lead decisions and takes action to optimize email and other online marketing campaigns for External Relations Marketing as well as other University groups.
• Analyze and implement new ideas for building email engagement through audience research, web analytics, and content analysis.
• Analyze marketing data and metrics to develop engaging campaigns and strategies to drive web traffic.
• Develop the layouts and landing pages for email campaigns.
• Amass an email list.
• Measure the success of campaigns with tools like Google Analytics and email analytics tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed