Digital Sportsbook Planning Specialist (Jersey City)

Caesars Entertainment•Jersey City, NJ

About The Position

As a Digital Sportsbook Planning Specialist on the Caesars Sportsbook Digital Sportsbook & Customer Retention team, this role shapes retention and lifecycle marketing strategies. The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution. You will help execute promotional campaigns and drive retention through all appropriate channels.

Requirements

2+ years of gaming experience; ideally gained with an online Sportsbook operator.
Basic understanding of statistics, particularly probability, and odds.
Strong knowledge of sports, players, teams, and statistics.
Passion for sports betting with an understanding of the industry.
Superb communication, organizational, operational, teamwork, and interpersonal skills.
Strong numerical and analytical skills, with the ability to use a range of data insights.
Proven capability to deliver projects against time-sensitive deadlines.
Experience in multiple data analysis tools, including MS Office, Power BI, Tableau, Jira, Confluence, Looker, & Optimove.
Ability to use workflow management tools to align with other teams on cross-team work.
Ability to understand league and gaming regulations.
Demonstrates initiative, sound judgment, and a commitment to continuous growth.
Build collaborative relationships and communicate effectively across teams.
Identifies opportunities to improve processes, solve problems, and drive results.
Maintains professionalism, composure, and adherence to established procedures.
Possesses the knowledge, skills, and business acumen to perform the role successfully.
Effectively manages competing priorities, adapts to change, and meets deadlines in a fast-paced environment.
Handles sensitive team members and guest matters with discretion and urgency.
Works independently and responds appropriately to visual and verbal cues.

Responsibilities

Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors.
Plan and forecast retention mechanisms corresponding with localized market regulations.
Create reports and analyze data to evaluate the performance of promotions.
Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale.
Update customer journey metrics to implement new user experiences in line with evolving technical functionality.
Compile terms, conditions, and legal disclaimers for promotions.
Provide background research and data analysis to support promotions and promotion development.
Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager.
Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by.
Track promotional and product offerings for key digital competitors.
Support VIP and CRM teams to build a retention strategy.