Digital Site Experience Manager

Astral Health & Beauty Inc•Atlanta, GA

7d•Hybrid

About The Position

Astral Health & Beauty is seeking a Digital Site Experience Manager (Shopify + AI) to own the day-to-day excellence and continuous improvement of their ecommerce sites. This role is crucial for enhancing conversion rates, average order value, site speed, and customer experience across multiple Shopify Plus storefronts. The position involves advanced Shopify development, leveraging AI tools for efficiency, optimizing user experience, and collaborating with various teams to drive DTC growth. This is an opportunity for a senior individual contributor to work on high-impact projects, extensively use AI tools, and grow their responsibilities within a leading clean beauty company.

Requirements

3+ years of hands-on experience developing and optimizing production Shopify Plus storefronts.
Strong proficiency in advanced Liquid templating, theme architecture, custom sections/blocks, and complex customizations.
Demonstrated ability to effectively use modern AI coding and design tools (Claude, Cursor-style assistants, or equivalent) to increase speed and quality in the development process.
Strong understanding of ecommerce UX, conversion optimization, and performance best practices for DTC Ecommerce.
Experience working with analytics platforms (GA4, Triple Whale or similar) to inform prioritization and measure impact.
Excellent communication skills - able to translate technical trade-offs and bring a clear point of view while collaborating effectively with non-technical stakeholders.
Organized, detail-oriented, and comfortable owning outcomes across multiple brands and concurrent workstreams.

Nice To Haves

Experience in beauty and/or skincare.
Familiarity with Klaviyo, Hotjar, or similar tools.
Prior work maintaining or supporting accessibility standards (WCAG/ADA) and privacy compliance.
Experience with version control (GitHub) and creating documentation or playbooks.

Responsibilities

Shape and execute the digital site experience roadmap across all Shopify Plus storefronts, aligning priorities with brand goals, promotional calendars, and DTC growth objectives.
Lead advanced Liquid theme development, custom sections/blocks, JSON templates, and complex customizations.
Leverage AI coding and design tools daily to generate, edit, test, and QA code at high velocity.
Convert concepts and prototypes into fully functional, production-ready Shopify Liquid code, including add-to-cart functionality, checkout flows, and integrations.
Maintain clean version control (GitHub), documentation, and playbooks.
Continuously improve navigation, on-site search, PDP layouts, collection pages, and checkout flows to increase conversion rate (CVR) and average order value (AOV).
Own site speed and Core Web Vitals performance, monitoring, diagnosing, and implementing optimizations.
Maintain and evolve accessibility standards and privacy compliance across all sites.
Partner with Marketing, Creative, and brand teams on timely execution of campaigns, landing pages, and promotional experiences.
Use analytics and customer behavior data to identify friction points and prioritize improvements.
Build and execute test-and-learn roadmaps (A/B testing and UX experiments).
Monitor and report on key site health metrics with clear recommendations.
Serve as the main in-house technical owner for the ecommerce sites.
Champion continuous learning in AI tooling, Shopify best practices, and ecommerce UX.