Digital Shelf Manager

Frida • Miami, FL

9d • Hybrid

About The Position

Frida is seeking a Digital Shelf Manager to join our Digital & E-Commerce team based in Miami, FL. Reporting to the VP, E-Commerce & Media Strategy, this role is responsible for managing and continuously optimizing Frida’s digital shelf across Amazon, Walmart, Target, and other key retailer.com partners. The Digital Shelf Manager will oversee product content, digital merchandising, catalog management, search optimization, ratings & reviews, and content syndication to deliver a best-in-class online shopping experience that drives discoverability, conversion, and operational excellence. The ideal candidate combines strong analytical skills with exceptional attention to detail and thrives in a fast-paced, entrepreneurial environment. This individual is highly collaborative, proactive, and passionate about continuously improving the online shopper experience while supporting Frida’s ambitious growth objectives.

Requirements

• Bachelor’s degree in Business, Marketing, eCommerce, or a related field preferred.
• 3–5+ years of experience in eCommerce, Digital Shelf, Marketplace Management, or a related digital commerce role, preferably within a consumer products company.
• Hands-on experience with Amazon Vendor Central and/or Seller Central; experience with Walmart, Target, or other major retailer platforms preferred.
• Strong understanding of digital shelf best practices, PDP optimization, keyword optimization, content syndication, and online merchandising.
• Strong analytical skills with proficiency in Microsoft Excel; experience with Power BI or other reporting tools is a plus.
• Excellent project management, organizational, and cross-functional collaboration skills.
• Ability to work in a fast-paced environment in which requirements & priorities constantly change.
• Excellent written and verbal communication.
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team.

Nice To Haves

• Experience with digital shelf technologies such as Syndigo, Salsify, 1WorldSync, Bazaarvoice, or similar platforms preferred.

Responsibilities

• Manage and continuously optimize Frida’s digital shelf across Amazon, Walmart, Target, and other key retailer.com partners.
• Own end-to-end product setup, catalog maintenance, and content updates, ensuring accuracy, completeness, and timely execution.
• Develop and optimize Product Detail Pages (PDPs), including titles, copy, imagery, videos, A+ Content, Brand Stores, and other enhanced content to improve discoverability and conversion.
• Execute keyword optimization strategies and monitor search performance to improve organic visibility across retailer platforms.
• Manage product content syndication through PIM and retailer content management platforms, ensuring timely and accurate product launches, assortment updates, and packaging changes.
• Conduct routine digital shelf audits and monitor content health, identifying opportunities to improve content quality, shopper experience, and retailer compliance.
• Manage ratings and reviews programs, analyze customer feedback, and partner with cross-functional teams to enhance product content and consumer confidence.
• Track and report on key digital shelf performance metrics, providing actionable recommendations to improve discoverability, engagement, and conversion.
• Partner closely with Brand, Creative, Product Marketing, Retail Media, and Sales to ensure product content supports launches, campaigns, and retailer initiatives.
• Stay current on retailer capabilities, digital commerce trends, and emerging best practices, driving continuous improvements across Frida’s digital shelf.
• Support additional digital commerce initiatives and cross-functional projects as the business continues to evolve.

Benefits

• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings
• Exclusive employee product discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level