Digital Sales Strategist - Wktb
About The Position
WKTB/Gray Digital Media in Atlanta seeks a Digital Marketing Strategist to support our Marketing Executives with client-facing pre- and post-sale campaign planning, trafficking, and optimization. You will manage cross-platform digital advertising (display, video, OTT/CTV, social, search), implement pixels/UTMs and GA4 reporting, and drive measurable results for local businesses through data-driven insights. Seeking an energetic, strategic Digital Marketing Specialist who loves collaborating, problem-solving, and driving measurable results. In this role, you will be the go-to digital expert supporting our Marketing Executives (MEs), bridging sales and strategy to craft, launch, and optimize multi-channel campaigns. You will bring creativity, data-driven insights, and a passion.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or related field
- 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
- Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising
- Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
- Collaborative, approachable teammate with a service mindset and strong follow-through
- Analytical thinker with close attention to detail and a continuous improvement mentality
- Proficiency with analytics and office tools: Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook
- An initiative-taking, self-starting attitude with curiosity, creativity, and a genuine passion for digital media
- Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers
- Familiarity with tag managers, pixel frameworks, and attribution models
- Comfort building dashboards and visualizations for non-technical audiences
Nice To Haves
- broadcast or agency experience preferred
Responsibilities
- Partner daily with MEs to build digital strategies that align with client goals and KPIs
- Translate client objectives into clear pre/post-sale marketing plans, timelines, and deliverables
- Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social
- Manage pre/post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
- Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
- Work with internal and external teams to traffic assets and confirm launch readiness
- Monitor performance and proactively optimize campaigns for efficiency and scale
- Diagnose performance drivers across audiences, creative, placements, and inventory
- Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams
- Join pre/post-sale client calls with MEs to present results and guide next-step optimizations
- Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
- Share success stories, case studies, and best practices to elevate digital expertise across the sales team
- Maintain organized documentation, trafficking sheets, and reporting cadence
- Ensure all deliverables and reporting are accurate and on time
- Perform additional duties as assigned by management
Benefits
- equal employment opportunities (EEO)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
