DIGITAL SALES STRATEGIST - WKTB

FOX Carolina News • Brookhaven, GA

21d

About The Position

Telemundo Atlanta (WKTB) is seeking a Digital Marketing Strategist to support Marketing Executives with client-facing pre- and post-sale campaign planning, trafficking, and optimization. This role involves managing cross-platform digital advertising (display, video, OTT/CTV, social, search), implementing tracking, and driving measurable results for local businesses through data-driven insights. The ideal candidate is an energetic, strategic, and collaborative individual who is passionate about digital media and problem-solving. You will be the go-to digital expert, bridging sales and strategy to craft, launch, and optimize multi-channel campaigns.

Requirements

• Bachelor’s degree in marketing, Business, Communications, or related field
• 2+ years in digital marketing, media sales, or account management (broadcast or agency experience preferred)
• Strong grasp of digital channels and tactics: display, OTT/CTV, video, search, and social advertising
• Excellent communication and presentation skills—able to explain data and ideas clearly to clients and colleagues
• Collaborative, approachable teammate with a service mindset and strong follow-through
• Analytical thinker with close attention to detail and a continuous improvement mentality
• Proficiency with analytics and office tools: Google Analytics (GA4), PowerPoint, Excel, Word, and Outlook
• An initiative-taking, self-starting attitude with curiosity, creativity, and a genuine passion for digital media
• Experience with ad platforms (e.g., Google Ads, Meta Ads Manager, YouTube), DSPs, or ad servers
• Familiarity with tag managers, pixel frameworks, and attribution models
• Comfort building dashboards and visualizations for non-technical audiences

Nice To Haves

• broadcast or agency experience preferred

Responsibilities

• Partner daily with MEs to build digital strategies that align with client goals and KPIs
• Translate client objectives into clear pre/post-sale marketing plans, timelines, and deliverables
• Identify opportunities for cross-platform solutions that leverage display, video, OTT/CTV, search, and social
• Manage pre/post-sale campaign setup across platforms; coordinate creative assets, targeting, budgets, and flighting
• Oversee tracking implementation, including pixels, UTMs, and conversion events to ensure accurate measurement
• Work with internal and external teams to traffic assets and confirm launch readiness
• Monitor performance and proactively optimize campaigns for efficiency and scale
• Diagnose performance drivers across audiences, creative, placements, and inventory
• Build clear, insightful reports that turn analytics into meaningful recommendations for clients and internal teams
• Join pre/post-sale client calls with MEs to present results and guide next-step optimizations
• Surface upsell, renewal, and cross-sell opportunities based on data-backed insights
• Share success stories, case studies, and best practices to elevate digital expertise across the sales team
• Maintain organized documentation, trafficking sheets, and reporting cadence
• Ensure all deliverables and reporting are accurate and on time
• Perform additional duties as assigned by management

Benefits

• Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level