Digital Sales Strategist

TEGNA Inc. • Portland, OR

21h • Onsite

About The Position

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. KGW, and kgw.com, part of TEGNA Inc., and the #1 NBC affiliate group in the country, is looking for a Digital Sales Strategist. This position is fully functional on all digital products and manages the complex day-to-day responsibilities of assigned accounts and team members. The Digital Sales Strategist plays a critical strategic role and has primary responsibility for campaign success through management and optimization of digital media campaigns to ensure launch and successful delivery. The Digital Sales Strategist will assist and strategize with key members of the sales staff including Account Executives, Sales Activation team, and sales leaders, to develop digital solutions by leveraging ad-serving interfaces and other operational platforms. The Digital Sales Strategist’s primary responsibility is campaign success through creating and implementing comprehensive marketing solutions, pre-sales order entry, campaign management, and optimization of Digital Media campaigns to ensure launch and successful delivery.

Requirements

• 1 to 3 years of digital marketing sales support, inside or outside sales experience.
• Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display/video pre-roll.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem solving and decision-making skills.
• Strong foundational math skills, including proficiency in basic arithmetic, percentages, and numerical analysis.
• Self-motivation, a winning attitude and a strong work ethic are essential attributes.

Nice To Haves

• Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.

Responsibilities

• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms, including the leading premium CTV/OTT advertising solution, Premion.
• Partner with the Account Executives and Digital Sales Manager to generate digital revenue.
• Lead in retention, expansion, and development of new digital business.
• Identify and quantify consumer audiences that would be receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Efficiently process digital sales orders by receiving, understanding, and accurately inputting them into multiple systems.
• Support campaign execution by trafficking creative, communicating with our internal and external vendors, and monitoring live campaigns.
• Prepare ad hoc and month-end reports for all digital accounts.
• Oversee the development of digital creative materials including display ads and dynamic video ads.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attend client calls, if needed, as the digital expert on our product offerings.

Benefits

• Two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas
• Access to dental and eye care coverage
• Fertility, surrogacy and adoption assistance
• Disability and life insurance
• 401(k) program
• Company match for 401(k) contributions up to the first 4%
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Generous Paid Time Off (PTO)
• Nine paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed