Digital Sales Specialist
About The Position
Audacy is seeking a high-level Digital Sales Specialist to spearhead revenue growth through the strategic implementation of our comprehensive digital portfolio. This is a consultative leadership role designed for a candidate with technical and strategic digital knowledge who does not just help sell "products," but architects complete digital ecosystems for clients. The ideal candidate possesses a deep understanding of the digital landscape—from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4). You will act as a strategic advisor to both our internal media sales team and our most high-value clients.
Requirements
- 3+ years of digital marketing experience with a consistent track record of strategic campaign development, resulting in positive ROI.
- 3+ years of experience building and managing multi-channel digital campaigns (Search, Social, Display, Video, etc.).
- Expert-level knowledge of GA4, custom reporting, and attribution modeling.
- Proficiency surrounding containers, triggers, and tags for conversion tracking in Google Tag Manager (GTM).
- Deep understanding of Meta, LinkedIn, and 3rd party pixel implementation and troubleshooting (including CAPI/Server-side tracking).
- Mastery of Google Workspace and MS Office Suite (specifically advanced Excel and PowerPoint for data visualization).
- A thorough understanding of multi-channel, customer-centric marketing techniques and the ability to solve business problems through creative campaign design.
- A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.
Nice To Haves
- Amazon DSP and suite of products, AIO, Social Media (Meta, TikTok, etc.) a plus.
Responsibilities
- Serve as the resident Digital Product Expert, supporting the Media Sales Team on high-stakes calls and identifying sophisticated revenue opportunities.
- Guide clients through the setup and optimization of tracking technologies, ensuring a clear line of sight from ad spend to ROI, including Pixel implementation and Google Tag Manager (GTM) strategy.
- Participate in advanced Customer Needs Analyses (CNA) with Media Sales Team to uncover strategic objectives, mapping them to data-backed solutions.
- Monitor campaign performance, including Google Analytics and proprietary dashboards, interpreting complex web behavioral data and attribution models to provide actionable insights and performance optimizations.
- Assist in the development of high-level, customized proposals that leverage the entire sales funnel, incorporating Search, OTT/Video, Display, Digital Audio, Social Media, etc.
- Lead regular local digital sales workshops and participate in regional workshops to elevate the technical proficiency of the local and regional sales teams regarding Audacy’s evolving products and go-to-market strategies.
- Assist in the management of complex client needs with foresight, precision planning, and a high degree of organizational excellence.
Benefits
- a health care coordinator
- medical
- dental
- vision
- mental health
- telemedicine
- flexible spending accounts
- health savings account
- disability
- life insurance
- critical illness
- hospital indemnity
- accident insurance
- paid time off (sick, flex-time away/vacation days, personal, parental, volunteer)
- 401(k) retirement plan
- legal assistance
- life assistance program
- identity theft protection
- discounted home and auto insurance
- pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
