Digital Sales Manager

Capitol Broadcasting Company Inc•Raleigh, NC

5d•Onsite

About The Position

Capitol Broadcasting Company (Highwoods Audio and Digital Division) is seeking a high-impact sales leader to drive revenue growth across our audio and digital portfolios, including WRAL.com and a full suite of audience-targeting solutions (display, video, CTV/OTT, email, and more). This role sits directly under the Director of Sales and is responsible for accelerating audio and digital revenue, elevating sales strategy, and serving as the in-house expert on digital products, platforms, and campaign execution.

Requirements

5–10+ years of digital media sales experience (publisher, agency, or ad tech), 3 years directly leading a sales team.
Proven track record of driving digital revenue growth.
Skilled coach and mentor.
Deep knowledge of digital advertising: display, video, programmatic, CTV/OTT, email, and targeting strategies.
Strong presence in client-facing situations; confident communicator and closer
Experience working cross-functionally with sales, marketing, and ad operations.
Familiarity with CRM and ad tech platforms (e.g., Google Ad Manager, DSPs, Salesforce, etc.)

Nice To Haves

Experience in local media or integrated (radio + digital) environments is a plus.
You are as comfortable in a client boardroom as you are trouble shooting a campaign.
Strategic thinker who can balance big-picture planning with day-to-day execution
You can simplify complex digital concepts for non-digital sellers.
You push teams to think beyond traditional media and embrace data-driven solutions.
You bring both strategic thinking and hands-on execution.
Comfortable in strategy and execution
Strong leadership presence
Comfortable managing multiple priorities in a fast-paced, deadline-driven environment
The ability to translate insights into action is important.

Responsibilities

Lead digital revenue strategy across on-site and off-site channels.
Partner with leadership to consistently exceed revenue goals.
Identify new revenue opportunities, packaging strategies, and go-to-market opportunities.
Drive adoption of digital solutions.
Join key client meetings as a digital expert.
Help develop proposals, RFP responses, and integrated campaign strategies.
Coach account executives.
Translate digital solutions clearly.
Foster a high-performance, accountable, and competitive sales culture.
Drive new business development and expand key client relationships.
Help oversee forecasting, budgeting, and pipeline management to ensure predictable revenue growth.
Serve as internal expert on digital products such as display, video, CTV/OTT, email, SEO, SEM, search, social media management, Google Ad Manager (GAM) and more.
Understand campaign metrics and recommend campaign strategies.
Grow knowledge base of our audio platforms.
Stay current on industry trends.
Work with ad ops for campaign success.
Streamline systems and processes.
Position digital in integrated campaigns.
Ensure digital is an integral part of campaign solutions.
Conduct individual and team sales training.
Work to improve client growth and retention.
Perform other duties as assigned to support organizational operations and goals.

Benefits

Competitive salary based on experience.
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.