DIGITAL SALES EXECUTIVE - WMC

FOX Carolina News • Memphis, TN

3d • Onsite

About The Position

Gray Media is a growing multimedia company headquartered in Atlanta, Georgia, and is the nation's largest owner of top-rated local television stations and digital assets. WMC is Memphis’s local television and digital media leader, serving audiences across the Mid-South with trusted news, weather, sports, and community-focused content. WMC & GDM Memphis are committed to connecting the Memphis community with trusted local content and helping businesses grow through high-impact broadcast and digital advertising solutions. They offer a collaborative, fast-paced environment focused on innovation, client success, and community impact. This role is for a driven, consultative sales professional to sell best-in-class, brand-safe, globally capable ad tech, backed by the market's largest, most dominant local audience platforms. The ideal candidate is a seasoned seller or digital agency executive who thrives on winning new business, building real client partnerships, and getting paid for performance. The role involves owning the full sales cycle: prospecting, discovery, solution design, proposal, negotiation, and long-term account growth. The company offers a full digital product suite, expert internal support, and a market ready for the candidate to dominate. This is a primarily outbound role based in Memphis, TN, with the capability to target and sell globally, with a quota of $600k annually.

Requirements

• 2 or more years' experience in digital/media sales preferred, with evidence of prior success working with business clients
• Demonstrates intellect, drive, executive presence, and sales acumen
• The ability to prospect and network with business decision-makers within small, medium, and large organizations
• Proven experience building excellent client relationships
• Excellent troubleshooting and problem-resolution skills
• Possess superb written and verbal communication skills
• Proficient with Microsoft Excel, Word, and PPT

Responsibilities

• Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
• Run high-quality discovery to understand business goals, funnel performance, competitive context, and success metrics
• Sell integrated digital advertising solutions, including: OTT / CTV, display/video, YouTube, paid social, retargeting, SEO / local search, paid search / SEM; Website/landing page strategy, analytics/measurement, conversion optimization; Audience strategy, creative approach, and performance reporting
• Develop multi-product proposals tied to real business outcomes — leads, sales, ROAS, CAC/LTV, foot traffic, brand lift, and more
• Partner with internal teams (digital strategists, ad ops, creative, analytics) to scope, launch, optimize, and retain accounts
• Maintain accurate CRM hygiene, pipeline coverage, and forecast calls
• Expand accounts through performance reviews, upsells, cross-sells, and renewals

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed