Digital Promotions Specialist

The First Church of Christ, Scientist•Boston, MA

9h•$76,025 - $98,832•Hybrid

About The Position

The Digital Promotions Specialist helps The First Church of Christ, Scientist and the Christian Science Publishing Society grow and retain readership by executing paid and organic digital campaigns across platforms including Facebook, Google, email, and others. This role interprets promotional strategy into tactical execution, supporting reader acquisition, engagement, and retention initiatives that connect audiences with the content, products, and services of the Church. P&DSG is a service-based group that shapes and guides, from a metaphysical foundation, the promotion and extension of products, services, and events that constitute the "healing and saving" resources of The Mother Church (see Manual of The Mother Church, Mary Baker Eddy, p. 19:1). Aligned with the mission of P&DSG and reporting to the Head of Digital Promotions and Analytics, the Digital Promotions Specialist is responsible for implementing paid campaigns and supporting digital promotion programs to better understand our readers across core areas — including websites, email programs, social media, surveys and other promotion vehicles. The role requires creativity in campaign execution and a growing command of digital marketing tools and platforms, with work typically carried out in collaboration with senior promotions staff. The Digital Promotions Specialist supports cross-functional work by partnering with P&DSG team members and client departments to drive growth, retention, and reactivation across the Church's digital channels. In collaboration with senior staff, this position contributes to the ongoing refinement of promotional processes and campaign execution, with a focus on increasing new, loyal, and paying readership and ensuring that campaigns deliver clear, demonstrable results. The right candidate will bring strong attention to detail, a collaborative working style, and a genuine interest in the mission of the Church — along with an appreciation for the role that thoughtful digital promotion plays in connecting people with resources that matter to them.

Requirements

Bachelor’s degree required.
Two - five years of digital promotions experience utilizing Facebook, Google or other major digital advertising platforms.
Knowledge of email service providers like Salesforce Marketing Cloud.
Knowledge of WhatsApp and/or SMS service providers like Salesforce Marketing Cloud.
Previous experience managing relationships with digital marketing partners and vendors.
Ability to use Excel and/or Google Sheets, Google Docs, and Google Slides.
Working knowledge of HTML.
Experience using photo editing software (Adobe Photoshop, Canva, etc.).
Knowledge of agile/scrum principles.
Self-starter with the ability to work independently with minimal supervision as well as in a collaborative team environment.
Exposure to managing promotion and paid campaigns from conception to conclusion.
Excellent oral, written, and visual communication skills, particularly for explaining promotional campaigns and their impact on results.
Create paid and promotional stakeholder presentations.

Responsibilities

Builds and implements paid promotions campaigns across email, social, paid, SEO, WhatsAPP and SMS.
Serves as the point of contact for third-party vendors and partners.
Collaborates with the Lead Senior Promotion Specialist and business stakeholders to devise paid media strategies.
Supports the P&DSG team with the creation, management, and optimization of content across platforms.
Work with analytics colleagues to measure effectiveness of ongoing initiatives to make them better.
Help the team discover new promotion opportunities.
Track KPIs and report on campaign performance using tools like Adobe Analytics, Google Big Query, or similar.
Use data to make optimization recommendations.
Collaborate with P&DSG designers and copywriters to produce campaign assets.
Develop gift and holiday campaigns onsite, in print, and via paid campaigns.
Develop and manage paid campaigns on Google Ads, Meta, LinkedIn, and via 3rd party vendors.
Monitor spend, ROAs, and adjust bids/targeting accordingly.
Conduct keyword research and on-page optimization for SEM/SEO as well as AI optimization.
Collaborate with web teams and developers on landing pages and short URLs.
Build and segment email lists, run A/B tests, and manage email automated workflows.
Partner with our technology service group to monitor and maintain database hygiene.