Digital Program Director

Unlock Health•Nashville, TN

7h•Hybrid

About The Position

The Digital Program Director (DPD) leads and supports a team of Campaign Managers (CMs) and Digital Specialists (DSs), serving as both a people leader and strategic guide. In this role, the DPD provides day-to-day leadership, strategic direction, and thoughtful counsel—while actively developing team members’ skills, confidence, and careers. Within our pod team structure, the DPD plays a critical role in onboarding new business, ensuring campaign strategies are aligned with client business objectives, and serving as the primary point of escalation. The DPD partners closely with Campaign Managers to support execution, remove barriers, and foster consistent professional growth—helping the team deliver strong results while building sustainable, high-performing relationships.

Requirements

4-6 years’ experience with Google Ads, Analytics, Meta, Bing, LinkedIn, various Programmatic vendors and other relevant ad and call tracking platforms
Mastery of Microsoft Excel
Experience with mentoring entry level employees
Expertise with tracking tags, including implementation and troubleshooting
Bachelor's degree or equivalent experience required

Responsibilities

Provide strategic and tactical counsel and direction for pod team members regarding client recommendations, issues, campaign optimizations and client questions.
Review monthly budgets in the Unlock Media Control Platform (UMCP) to ensure accuracy for assigned accounts.
Manage client performance media strategy, balancing it with content/SEO strategy.
Solve campaign and account issues, both internally and externally with clients.
Work directly with the Senior Director of Performance Marketing on team issues regarding performance and education/training needs.
Give and receive feedback easily, comfortably, and regularly.
Encourage others to resolve conflict directly as a first step; mitigate conflicts as needed.
Support company leadership in direction, directives, rollouts, communication, and objectives
Constructively communicate team challenges, issues, roadblocks, and areas of improvement to leadership
Exhibit positive support of all company initiatives, setting the tone for direct reports
Improve processes and create new and better “best practices”
Look for areas of opportunity, client growth and process improvements, brainstorm creative solutions
Monitor and balance direct report workload, and always have an intimate knowledge of current assignments; dig into workload-related concerns
Identify opportunities to streamline workflow with AI and automation
Be an active and collaborative part of the conversation with a problem-solver mentality
Participate in department and cross-department projects and company initiatives
Have a solid understanding of operations tasks and responsibilities
Drive team meetings with Client Experience Leads, Campaign Managers and Digital Specialists to discuss client business from a strategic level, ensuring performance marketing strategy is pulled through at all levels, identifying growth opportunities (e.g., Increasing client expenditures to capture additional lead gen opportunity) and to expand to additional client campaigns
Directly manage a smaller book of business (1-2 key clients)
Be the first stop for day-to-day Client Experience questions or concerns, especially client performance marketing strategy, campaign implementation issues and success measurement.
Possess a global understanding of the campaign life cycle and all departmental responsibilities across the company’s job process
Coach and train on this information as needed
Stay up to date on new processes, systems, etc.; Pull through training sessions with the rest of the department
Have a “roll up your sleeves” attitude about helping - get in there and help when needed

Benefits

Competitive Salary
Health, Dental and Vision benefit packages to fit all types of lifestyles
Life, Short- and Long-Term Disability Insurance paid 100% by the company
FSA / HSA Options
401(K) with a generous company match program
Flexible Paid Time Off (aka- unlimited)
Paid Parental Leave
Hybrid and Remote work schedules available
Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
Employee Referral Bonus