Digital Director

Working America Associa•Washington, DC

6d•$118,416

About The Position

With 5.5 million members, Working America mobilizes working people who don’t have the benefit of a union at work to fight for good jobs and a fair economy. As the community affiliate of the AFL-CIO, we unite working people in urban and suburban communities around a shared economic agenda. The Digital Director oversees all aspects of Working America’s digital campaigns and infrastructure. The Digital Director works closely with Senior Directors to develop a coherent, data analytics-driven digital strategy aimed at maximizing the organization’s organizing goals and objectives. The Digital Director is also responsible for developing and maintaining a digital community of interest among Working America members and advancing Working America’s profile and interests in the digital area.

Requirements

5+ years of experience managing digital campaigns and infrastructure, preferably in the labor and / or political organizing space
Experience with strategic planning and implementation of digital tools to support various organizing campaigns
Advanced user knowledge of digital tools and platforms such as Action Network, Facebook, and Google
Advanced user knowledge of mass communications technology like SMS, MMS, email, and voice calls
Ability to work independently in politically-sensitive and high-pressure environments
Ability to manage and direct staff and work across departments
Excellent problem-solving and relational skills
Strong written and verbal communication skills
Ability to travel on a regular basis as needed
Must be able to work irregular and long hours.

Responsibilities

Oversee all aspects of the development, management, and oversight of Working America’s digital campaigns and infrastructure
Manage Working America’s digital assets including but not limited to websites, email systems, SMS platforms, social media properties, digital advertising platforms, and other digital communications platforms
Lead testing and audience analysis to develop insights to maximize engagement and responsiveness among Working America’s audiences and subaudiences; Work with Research and Analytics Department to implement clinical experiments
Direct research and development of emerging digital tools and tactics to enhance Working America’s digital communications strategy; develop strategic opportunities that promote the organizational mission
Analyze and report on digital metrics and use the data to make strategic recommendations to improve effectiveness; coordinate with programmatic teams to develop, implement, and innovate in-cycle clinical experiments and conduct ongoing analysis with the goal of improving digital campaign design and execution
Identify and implement strategies aimed at the recruitment, cultivation, and retention of Working America membership in the digital sphere
Create, implement, and evaluate digital fundraising strategies
Hire, supervise, evaluate, promote, and discipline all Digital staff
Develop and implement trainings and systems for effective roll-out and use of new digital tools; manage standards on digital practices and stay up-to-date on compliance requirements
Manage relationships with the digital staff of stakeholders including but not limited to the AFL-CIO, affiliate unions, and like-minded organizations
Manage vendor relationships as needed
Other duties as assigned.