Digital Product Owner Lead - Vehicle Inventory Digital Product Owner Lead - Vehicle Inventory Digital Product Owner Lead - Vehicle Inventory

Volkswagen AG•Reston, VA

12d•Hybrid

About The Position

Enabling a premium digital experience for customers throughout their shopping journey with Audi and the ability to purchase Audi vehicles and products will be key for the future success of our organization. Customer Experience on Audi Brand and Dealer websites is the primary focus of this role, with the aim to deliver and maintain a stellar Digital ecosystem for external and internal customers. The fundamental responsibility of this role is to drive online and in-person Sales for the Audi brand and Audi dealerships across the North American market. The features curated, created, and maintained under this role will also be incorporated into the Audi Global Digital experience, further entrenching Audi NAR as a global collaborator and provider for Digital Shopping experiences across all markets. This role will be to lead a cross functional team to of internal and agency resources to ensure that the seamless customer journey is developed and deployed in concert with our Global partners at AG. This requires the management of different parties and vendors. The position involves coordination amongst internal stakeholders, global stakeholders (AUDI AG), and agency partners.

Requirements

7+ years of related experience in web and mobile digital strategic development, with an emphasis in scrum and/or agile product leadership
Bachelor’s degree or equivalent work experience
Blend of strategic and tactical thinking and creative and analytic reasoning to lead and manage delivery teams
Passion for identifying and solving real consumer and business problems, and proven ability to prioritize high leverage opportunities to deliver to market.
Ability to provide clear direction and lead multiple internal stakeholders, agencies and external partners
Ability to guide matrixed partner teams as well as collaborate across brands and organization.
Ability to empower designers and developers to deliver great products
Comfortable working autonomously with strong focus on execution and driving project deadlines to completion
Strong analytical mindset and ability to use data and qualitative insights to create exceptional digital experiences
Strategic and futuristic thought process to drive cutting edge experiences
Agile Mindset: Proficiency in agile practices such as Scrum, Kanban, or Lean. Understanding of iterative development, sprints, and continuous improvement
Comprehensive understanding of the latest web and mobile product technologies and user experience best practices
Business Acumen and understanding of matrix organizations.
Customer service focused
Communication skills – interpersonal, presentation and written
Comfortable working with tight deadlines; must be proactive and able to multi-task.
Integration – joining people, processes or systems
Success in developing strong working relationships across many layers of an organization, outside agencies and suppliers
Experience with Customer Journey Mapping using modern tools such as Figma.
Fluent in English

Nice To Haves

Master's Degree
Experience managing the digital product development and delivery of direct to consumer web or mobile applications
Experience building digital products for multiple countries/markets.
Knowledge of standard automotive industry After Sales or Service business processes
German language skills a plus
Deep understanding of user-centered product development practices.
Problem solving & Resource management
Analytical and conceptual thinking – using logic and reason, creative and strategic
Relationship management
Familiarity and experience using tools such as Jira and Confluence for product user stories and agile development

Responsibilities

Lead the co-development between North American (AoA, ACI) and Global (AUDI AG) for Web, with a specific emphasis on the critical and complex inventory product that drives lead conversion
Lead the digital product team to develop web products that can be utilized by all Audi markets across the Globe
Influence management of the other web shopping experience Product Owners on the team, offering peer coaching and subject matter expertise
Collaboration with Audi AG, internal Marketing, internal Incentives & Planning, internal Legal, and Sales Ops teams on all aspects of customer journey to deliver a premium Tierless experience
Management of agency relationships that support all development efforts for Product delivery across audi.ca, audiusa.com and oneAudi Digital Dealership (oADD) dealer websites
Lead the North American Region (AoA & ACI) teams in the web shopping strategy together with AUDI AG to become best in class
Work with AUDI AG and strategic partners to define the web ecosystem with an additional focus on inventory and shopping tools to provide the premium customer experience desired
Analyze all available market research opportunities to support ecosystem strategy development
Evaluate engagement metrics within the ecosystem to identify opportunities to personalize the customer experience
Partner with Audi Sales Operations to make proactive optimizations to the website to drive conversions
Drive cohesion across Audi Digital and the various Audi Business departments
Research and compile user input and market trends to define product requirements
Work within an Agile compliant framework and collaborate with partners/business owners to convert business strategies and priorities into tangible business requirements, prototypes, design concepts, and feasible product roadmaps
Understanding business implications of decisions to align work with strategic goals
Review, analyze and prioritize Voice of the Customer feedback to incorporate in user stories
Guide development teams to produce creative solutions that deliver results by connecting them to the business teams and product vision
Organize interdepartmental activities to ensure completion of the product iterations on schedule and within budget
Facilitate interdepartmental product owner meetings to enable sharing of agile best practices and peer coaching opportunities