Digital Product Manager

Boelter • Pewaukee, WI

20h • Onsite

About The Position

This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from the moment a customer discovers Boelter online through final purchase.

Requirements

• Online revenue growth, funnel conversion by stage, search conversion rate, recommendation-attributed revenue, AOV, customer acquisition/retention, CLV, and experiment win rate

Responsibilities

• Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
• Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
• Serve as the key liaison between business stakeholders and product/engineering teams
• Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
• Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
• Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
• Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
• Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
• Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed