Digital Product Manager

Caraway Home • New York, NY

1d • Remote

About The Position

Caraway’s Digital Product team is responsible for delivering a best-in-class e-commerce experience. We’re looking for a Digital Product Manager to own our onsite experimentation program and drive product improvements that increase conversion and generate incremental revenue, from identifying opportunities through testing and shipping improvements. Reporting to the Director of Digital Product, you’ll shape the customer experience across product detail pages (PDPs), cart, checkout, homepage, landing pages, and PLPs. You’ll partner with Engineering, UX, Creative, Growth, Merchandising, Analytics, CX, and Product Marketing, combining clear product judgment with hands-on technical skills and disciplined measurement.

Requirements

• 3–5 years of relevant experience in product management, growth, or CRO, with demonstrated ownership of e-commerce experimentation and customer-facing product improvements.
• Can walk through a feature you shipped: the customer problem, how you prioritized it, the tradeoffs you made, how you partnered with Design and Engineering, and what you learned from its performance after launch.
• Hands-on experience designing, launching, and analyzing A/B tests, including applying sample-size requirements, statistical uncertainty, and test-duration discipline to rollout decisions.
• Can independently inspect and edit HTML/CSS, use browser developer tools, and troubleshoot responsive layouts and tracking issues.
• Know when a change requires Engineering support.
• Can turn customer insights and funnel data into hypotheses, make and defend prioritization decisions, and write clear requirements and acceptance criteria.
• Comfortable working with commerce platforms, CMS tools, experimentation platforms, and analytics, and communicating results in terms of customer and business impact.

Nice To Haves

• Experience with Shopify, Pack, Intelligems, or a comparable DTC commerce and experimentation stack.
• Familiarity with JavaScript, Shopify Liquid, headless commerce, APIs, or third-party integrations.
• Experience with behavioral analytics, session recordings, customer research, or onsite personalization.
• A background in growth marketing, with a strong understanding of the customer journey from paid ads through landing pages, onsite discovery, and purchase.
• Experience using AI tools to support research, analysis, or workflow efficiency, with human validation of outputs.

Responsibilities

• Translate product direction into requirements, user stories, acceptance criteria, dependencies, success measures, and sequenced delivery plans.
• Own the site experimentation roadmap, using funnel analysis, customer feedback, and behavioral insights to identify opportunities to improve conversion.
• Manage Digital Product intake across stakeholder requests, bugs, launch needs, optimization ideas, technical debt, and roadmap opportunities.
• Own backlog grooming, sprint planning, delivery follow-up, release readiness, and post-launch reviews for assigned workstreams.
• Partner with Engineering and Design to assess feasibility, sequence work, manage tradeoffs, and resolve delivery blockers.
• Manage delivery from scoping through launch, balancing experiments with conversion-critical bugs and site improvements.
• Own QA across variants, devices, responsive layouts, cart and checkout behavior, and tracking.
• Partner with Engineering on feasibility, performance, release readiness, and rollback plans.
• Use HTML, CSS, and browser developer tools to inspect onsite experiences, troubleshoot issues, and make targeted changes within approved tools.
• Turn results into decisions to ship, iterate, or stop; coordinate permanent implementation and post-launch validation, keeping partners aligned on tradeoffs and next steps.
• Own and expand onsite personalization and segmentation logic, including new versus returning visitors and traffic source.
• Partner with Growth, Merchandising, Creative, and UX on audience-specific content and experiences, with clear targeting rules, exclusions, and fallback behavior.
• Validate targeting and measure incremental impact through controlled testing where feasible.
• Partner with Analytics and Growth to establish trusted metric definitions, tracking, funnels, and dashboards before launch.
• Define sample size, test duration, success criteria, and guardrails for experiments.
• Apply sound statistical judgment and account for overlapping tests, promotions, and data-quality issues to prevent false positives.
• Deliver a monthly readout connecting experiment outcomes to estimated incremental revenue, including assumptions, uncertainty, rollout status, and learnings.
• Distinguish observed results from projected impact, avoid double-counting gains, and use post-launch performance to inform future product decisions.

Benefits

• Equity
• 401k with a 3% company match
• Comprehensive medical, dental + vision coverage options with generous employer contributions
• Access to FSA/HSA/Dependent Care FSA’s
• Up to 12 weeks of fully paid parental leave, depending on tenure
• Access to additional fertility care services via KindBody
• MacBook or PC provided
• Annual reimbursements for workspace setup
• Fully Remote work environment
• Monthly reimbursements for coworking space
• Monthly virtual events, company wide offsites, and opportunities for new Caraway swag
• Annual reimbursements for professional development aspirations
• Unlimited PTO
• 11+ paid annual holidays
• Quarterly wellness days
• Monthly reimbursements for wellness
• Employee discount on all Caraway Home products
• Complimentary product as a new hire + continuous to expand your Caraway Home collection

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed