Digital Product Manager- Onsite OKC, OK

APMEX•Oklahoma City, OK

2d•$70,000 - $80,000•Hybrid

About The Position

The Digital Product Manager owns the roadmap and day-to-day product decisions for B.I.G.’s customer-facing digital experiences — our ecommerce website and mobile app — across our portfolio of retail and wholesale brands and products. You will turn customer needs and business goals into shipped features that grow conversion, engagement, and revenue. Working closely with design, engineering, marketing, and analytics, you will own discovery, prioritization, and delivery for your product area, and use data and AI to move quickly and decide well. This role reports to the Manager, Digital Product.

Requirements

Bachelor’s degree or equivalent experience required
3+ years of product management experience, preferably for an ecommerce website or mobile app (or a comparable digital product) required
A track record of shipping features that moved real metrics — conversion, engagement, or revenue.
Strong product sense and user empathy; able to translate needs into clear requirements.
Comfortable with data — analytics, funnels, and experimentation — and turning it into decisions.
Experience working in an agile team alongside design and engineering.
Excellent communication and prioritization skills.
Fluency with AI tools and eagerness to build AI-enabled workflows.
Product management and agile workflow tools (Jira, Trello, Asana, TFS)
Web and product analytics (Google Analytics 4, Amplitude, or Heap)
A/B testing and experimentation platforms (Optimizely, VWO, or similar)
Discovery and design collaboration tools (Figma)
AI and LLM tools for research, requirements, and analysis
Familiarity with ecommerce platforms and APIs
Advanced data management in Microsoft Excel required

Nice To Haves

Degrees preferred: Business / Business Administration, Marketing, Information Systems / MIS, Computer Science / Software Engineering, UX / Human-Computer Interaction, Data Science / Statistics / Analytics, Economics, Communications
SQL or comfort querying data a plus
Experience with ecommerce, DTC, marketplace, or fintech products
Depth in conversion-rate optimization and experimentation
Mobile app product management experience (iOS/Android)
A basic understanding of design and front-end development
Familiarity with precious metals, commodities, or alternative assets

Responsibilities

Own the roadmap for the sites and apps, grounded in customer research, data, and business goals.
Run discovery — customer surveys & feedback, usability testing, and funnel and behavioral analysis — to identify the highest-impact opportunities.
Write clear requirements, user stories, and acceptance criteria, and define what success looks like for each initiative.
Partner with engineering and design to plan, prioritize, and ship features through an agile process; own the backlog and sprint priorities.
Balance new feature work against performance, quality, and technical health.
Coordinate launches with marketing, merchandising, and operations.
Own conversion-rate optimization for your area; design, run, and report A/B and multivariate tests and act on the results.
Continuously optimize the funnel, checkout, and key journeys to grow conversion, average order value, and retention.
Define and track product KPIs and build a data-informed view of how your product performs.
Use analytics and AI tools to accelerate research, requirements, and analysis and to surface opportunities.