Digital Product Manager

The Boelter Companies, Inc.•Pewaukee, WI

2d•Onsite

About The Position

Boelter is looking for a Digital Product Manager to join their Digital Product Team and drive commerce, growth, and revenue outcomes across their digital ecosystem. This role owns the digital experiences that grow online revenue, improve conversion, and deepen customer lifetime value across Boelter's B2B and B2C channels — from the moment a customer discovers Boelter online through final purchase.

Requirements

Online revenue growth
Funnel conversion by stage
Search conversion rate
Recommendation-attributed revenue
AOV
Customer acquisition/retention
CLV
Experiment win rate

Responsibilities

Own the product roadmap for commerce and growth, tying features directly to revenue, AOV, and acquisition targets
Manage a scrum team within a SAFe environment, owning backlog prioritization, sprint planning, and PI Planning
Serve as the key liaison between business stakeholders and product/engineering teams
Manage the end-to-end funnel — discovery, consideration, and purchase — optimizing each stage to reduce friction and drive conversion
Own onsite search performance, including relevance tuning, faceted filtering, and search-driven revenue
Drive upsell/cross-sell strategy through recommendation engines, A/B testing, and merchandising collaboration
Set UX standards for navigation, PDPs, PLPs, cart, and checkout, partnering with design and engineering
Lead a continuous experimentation roadmap using analytics, heatmaps, and user research
Develop personalization and CLV strategies, including B2B account-based features like contract pricing and custom catalogs