digital product manager senior, web

Starbucks•Seattle, WA

6d•Onsite

About The Position

Digital Product teams at Starbucks Coffee Company drive our digital future and reinforce our leadership in the market. They are accountable for delivering business outcomes and representing Starbucks brand through technology and analytics products that delight customers, simplify work for baristas and support partners, and ensure reliability and scalability. These teams define the vision and strategy for our digital experiences, shape the product roadmap, and lead execution to bring that roadmap to life. As a digital product manager, senior on the Digital Marketing & Communications portfolio team, you will be accountable for delivering features and experiences on our North American web properties that deliver against our customer needs, business goals, and create efficient workflows for the end users of our content management systems. Often you will be defining and launching new, complex features and experiences with interdependencies across other products or aspects of the customer experience.

Requirements

Minimum 5+ years of progressive responsibility in Digital Product Management
Strong communication skills, both written and verbal
Proficient with the application of quantitative and qualitative data analysis
Curious, highly motivated self starter
Proven track record delivering B2C web-based experiences, including content-managed marketing surfaces
Experience managing multiple business stakeholders across a complex organization
Experience with customer research design and experiment design and A/B testing
Experience collaborating with Engineering and Technical Product Management to deliver product roadmap.
Experience with Adobe Experience Manager (AEM) or equivalent CMS
Strong UX sensibility and experience working closely with design teams to advocate for the customer experience in product decisions

Nice To Haves

Bachelors degree in business, marketing, computer science, or engineering
Familiarity with AI-powered search, generative AI tools, or experience with AEO and LLM-driven content strategies
Familiarity with web marketing, SEO/AEO, or digital content strategy in a B2C context

Responsibilities

Create a web strategy to deliver key user & business outcomes under the guidance of Group Manager, Digital Product
Lead product discovery process including ideation, opportunity assessment & business casing
Build alignment, excitement, and drive adoption on a vision across a wide group of business stakeholders
Oversee development & execution of product roadmap while managing trade offs
Work with cross-functional partners across marketing, product and engineering to ensure successful development, launch and adoption of features
Champion inclusive design and accessibility standards across all web experiences, partnering with UX, accessibility, and engineering to ensure our web properties can be navigated by every customer
Monitor post launch performance & quickly analyze and synthesize web analytics, customer feedback, and business KPIs into a clear narrative for stakeholders
Actively mentor and develop junior product managers, contributing to team capability and a strong product culture
Partner with SEO analyst to execute strategies to improve web discoverability across search and AI-powered answer engines

Benefits

medical
dental
vision
basic and supplemental life insurance
other voluntary insurance benefits
short-term and long-term disability
paid parental leave
family expansion reimbursement
paid vacation from date of hire
sick time
eight paid holidays
two personal days per year
401(k) retirement plan with employer match
discounted company stock program (S.I.P.)
Starbucks equity program (Bean Stock)
incentivized emergency savings
financial well-being tools
100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
student loan management resources
access to other educational opportunities
backup care
DACA reimbursement