Digital Product Manager Lead Senior

PNC•Pittsburgh, PA

5d•$112,000 - $249,600•Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Digital Product Manager Lead Senior within PNC's Retail- Digital organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, New York, NY, Chicago, IL or Wilmington, DE. The Product Manager, Credit Monitoring & Financial Wellness Platform is responsible for defining and executing strategies that maximize the value of the bank's credit monitoring, financial wellness, and identity protection capabilities. This role focuses on identifying opportunities to drive customer engagement, deepen relationships, improve financial well-being, and create measurable business outcomes through the platform. Working closely with product, analytics, marketing, digital, risk, and technology teams, this individual will develop business cases, evaluate growth opportunities, and define strategies that optimize both customer and bank benefits. The role serves as a key bridge between business objectives and product execution, helping shape priorities, investments, and future platform capabilities. Strategy & Business Growth •Develop strategies to increase customer engagement, retention, and utilization of credit monitoring and financial wellness capabilities. •Identify opportunities to create customer and business value through acquisition, cross-sell, relationship deepening, financial health improvement, and customer loyalty. •Build business cases and recommendations for new features, partnerships, and investments based on customer insights, market trends, and financial impact. Customer & Market Insights •Analyze customer behavior, market dynamics, and competitive offerings to identify growth opportunities and platform enhancements. •Develop customer segmentation, value propositions, and engagement strategies for targeted customer populations. •Translate customer needs and business objectives into strategic product priorities. Partnership & Stakeholder Leadership •Partner with marketing, digital, analytics, risk, and product teams to drive adoption and maximize platform performance. •Collaborate with technology and delivery teams to ensure strategic priorities are reflected in product roadmaps and execution plans. •Support management of third-party partners and providers that enable platform capabilities. Performance & Optimization •Define and monitor key performance indicators related to customer engagement, financial wellness outcomes, product adoption, and business value. •Leverage analytics and customer feedback to identify opportunities for continuous improvement and growth. •Develop reporting and executive-level insights that inform strategic decisions and investment priorities. Job Description Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices. Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences. Prioritizes and decisions recommendations. Drives business case development. Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity. Manages the development, production, roll-out or promotion of digital experiences. Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Partners with Marketing to Develop in product-specific marketing initiatives. May participate in client facing activities. As part of the first line of defense, supports risk management, compliance, and audit needs. Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results. May coordinate and/or coach Product Managers and Associates. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Requirements

8+ years of experience in product strategy, business strategy, product management, digital banking, fintech, or financial services.
Strong experience using customer insights, analytics, and market research to drive business and product decisions.
Demonstrated ability to build business cases, influence stakeholders, and translate strategy into measurable outcomes.
Strong analytical, communication, and strategic thinking skills.
Experience with digital consumer products, financial wellness, credit, or customer engagement platforms preferred.
Bachelors degree
Agile Web Development
Business Requirements Documentation (BRD)
Data Visualization
Digital User Experience
Employee Engagement
IT Architecture
JavaScript
Wireframing
Business Acumen
Competitive Environment
Data Gathering and Reporting
Design Thinking
Effective Communications
Innovation
Knowledge Of Product Line
Marketing Strategy and Positioning
Product Development Life Cycle
Project Management
Solutions Development
University / college degree.
Industry relevant experience is typically 8+ years.
In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Nice To Haves

Higher level education such as a Masters degree, PhD, or certifications is desirable.
Specific certifications are often required.

Responsibilities

Develop strategies to increase customer engagement, retention, and utilization of credit monitoring and financial wellness capabilities.
Identify opportunities to create customer and business value through acquisition, cross-sell, relationship deepening, financial health improvement, and customer loyalty.
Build business cases and recommendations for new features, partnerships, and investments based on customer insights, market trends, and financial impact.
Analyze customer behavior, market dynamics, and competitive offerings to identify growth opportunities and platform enhancements.
Develop customer segmentation, value propositions, and engagement strategies for targeted customer populations.
Translate customer needs and business objectives into strategic product priorities.
Partner with marketing, digital, analytics, risk, and product teams to drive adoption and maximize platform performance.
Collaborate with technology and delivery teams to ensure strategic priorities are reflected in product roadmaps and execution plans.
Support management of third-party partners and providers that enable platform capabilities.
Define and monitor key performance indicators related to customer engagement, financial wellness outcomes, product adoption, and business value.
Leverage analytics and customer feedback to identify opportunities for continuous improvement and growth.
Develop reporting and executive-level insights that inform strategic decisions and investment priorities.
Drives digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
Monitors the marketplace to assess digital experience trends and results in order to recommend new digital experiences or enhancements to existing experiences.
Prioritizes and decisions recommendations.
Drives business case development.
Develops and designs the features of new or existing digital experiences to take advantage of an identified market need or opportunity.
Manages the development, production, roll-out or promotion of digital experiences.
Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals.
Partners with Marketing to Develop in product-specific marketing initiatives.
May participate in client facing activities.
As part of the first line of defense, supports risk management, compliance, and audit needs.
Drives business, financial, and customer experience results of new and existing products and effectively recommends modifications in experiences and/or marketing to improve results.
May coordinate and/or coach Product Managers and Associates.

Benefits

medical/prescription drug coverage (with a Health Savings Account feature)
dental and vision options
employee and spouse/child life insurance
short and long-term disability protection
401(k) with PNC match
pension and stock purchase plans
dependent care reimbursement account
back-up child/elder care
adoption, surrogacy, and doula reimbursement
educational assistance, including select programs fully paid
a robust wellness program with financial incentives
maternity and/or parental leave
up to 11 paid holidays each year
9 occasional absence days each year, unless otherwise required by law
between 15 to 25 vacation days each year, depending on career level; and years of service.