Digital Product Manager - Consumer Channels

Safelite•Columbus, OH

22h

About The Position

We are seeking a Digital Product Manager to drive the strategy and outcomes for our consumer digital experience. This role is responsible for the strategy, roadmap, and performance of SL.com and the consumer-facing digital journey, encompassing the experience for both direct-pay and insurance customers from initial need identification through quote, scheduling, coverage, and service. The ideal candidate will translate customer needs and business opportunities into product strategy, collaborating with various teams to deliver measurable outcomes. This strategic product leader will deeply understand customer behavior, business value, operational realities, and emerging AI-enabled capabilities to enhance both customer experience and business performance.

Requirements

Bachelor's Degree or equivalent experience
5+ years of product management, digital product, or related experience, with meaningful time on consumer-facing digital products at scale.
Experience owning digital products from discovery through launch and optimization.
Hands-on use of digital analytics platforms (Quantum Metric, Heap, Amplitude, FullStory, Mixpanel, or similar).
Demonstrated fluency using AI across the product lifecycle: strategy development, discovery, customer signal, analysis, and prototyping.
Fluent with tools like Claude, Claude Code, Claude Design, ChatGPT, Cursor, Lovable, and Granola.
Experience with experimentation, A/B testing, funnel optimization, or digital performance improvement.
Experience improving conversion in high-intent or high-traffic consumer funnels.
Product leader who has shipped consumer digital experiences inside fast-moving, product-led organizations.
Experience with high-intent consumer funnels, eCommerce, booking, quoting, or self-service journeys where conversion and experience are the product.
Experience with consumer products at scale, high-traffic experiences where small changes matter and where customer experience is balanced with business performance.
Experience in product environments with dedicated cross-functional teams, real discovery practices, instrumented experimentation, and outcome-based goals.
Experience in pace-setting product cultures with fast cycles, tight feedback loops, and a default to shipping and learning.
Strong written and verbal communication.
Ability to operate in ambiguity and bring structure to complex problems.
Strong ability to translate business goals and customer needs into product strategy and roadmap.

Nice To Haves

Salesforce Certification
Product Owner Certification
Experience shipping AI-enabled product capabilities: Agents, personalization, automation, or recommendations.
Experience improving both customer-facing and internal associate-facing digital tools.
Understanding of product analytics, VOC, journey mapping, service design, and customer research methods.
Familiarity with APIs, data products, design systems, and modern experimentation practices.

Responsibilities

Own digital product outcomes for the consumer channel.
Define and manage product strategy, roadmap, and priorities for the consumer digital experience.
Translate customer needs, business opportunities, and friction points into clear product problems to solve.
Establish success metrics across conversion, self-service completion, customer satisfaction, and support deflection, and track performance after launch.
Make tradeoff decisions based on customer impact, business value, effort, risk, and learning potential.
Balance near-term optimization, foundational platform work, and longer-term innovation across the roadmap.
Improve conversion and the end-to-end customer journey by owning the consumer funnel from first visit through completed booking, removing friction at each step of quote, scheduling, and coverage, and connecting that work to revenue and margin.
Differentiate the experience for direct-pay and insurance customers based on their context and needs.
Reduce drop-off, errors, and support-assisted completions in the consumer journey.
Use behavioral data and customer signal to find the highest-value opportunities to improve conversion and experience.
Shape AI-enabled consumer experiences by identifying where AI creates measurable customer and business value.
Partner with AI and Agentic product leadership on emerging agentic capabilities and their application in the consumer experience.
Define use cases where AI improves customer outcomes, self-service, decisioning, and personalization, grounded in real customer problems with measurable value.
Help translate AI capabilities into clear customer and business outcomes, with attention to data quality, feedback loops, escalation paths, and trust.
Lead through cross-functional influence by aligning stakeholders around the problem, opportunity, value, priority, and path forward.
Partner closely with the consumer P&L owner and across Technology, Design, Analytics, Marketing, Operations, and Contact Center teams.
Bring clarity to ambiguous problems and facilitate decision-making when tradeoffs are necessary.
Operate in a product model with shared outcomes, visible tradeoffs, and continuous discovery and delivery.