Digital Producer, News
About The Position
KLAS 8 NEWS NOW in Las Vegas, Nevada is actively recruiting for a Digital Producer I. This role is responsible for updating the local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands. A typical day for the Digital Producer involves attending local editorial meetings as needed/assigned, having familiarity with local, regional, and national content, and using data to make decisions on what stories to publish and how to showcase them on the website. The producer will take stories from newsroom and digital reporters and help package the content for optimal engagement, improve headlines and thumbnail images, and communicate successes across the team and the regional group to maximize traffic across as many websites as possible.
Requirements
- 2 years of experience in digital content and journalism
- Clever headline writer that gets readers to click
- Strong multi-tasking abilities
- Organized, technical problem solver and quick decision maker
- Capable of researching, interviewing and writing original news articles
- Knowledge of SEO best practices and AP Style
- Enjoys working in teams with excellent interpersonal skills
- Ease with/ability to learn new technology independently and quickly
- Strong communicator
- Some schedule flexibility (nights, weekends)
- Regularly meets measurements of success
- Bachelor’s Degree or equivalent experience
- Strong understanding of Google Analytics
- Proficiency in MS Office
Nice To Haves
- Chartbeat experience
- HTML experience
- CSS experience
- Photoshop experience
Responsibilities
- Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
- Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
- Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
- Understand different ways to tell a story, particularly producing short videos and choosing great photos
- Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
- Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
- Promote and distribute news content on social media
- Attend local editorial meetings as needed/assigned
- Have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website
- Take stories from newsroom and digital reporters and help package the content for optimal engagement
- Improve headlines and thumbnail images
- Communicate successes across the team and the regional group to maximize traffic across as many websites as possible
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
5,001-10,000 employees
