Digital PM Analyst, Assistant Vice President

Citi • Irving, TX

11d • $107,120 - $160,680 • Onsite

About The Position

Citibank is seeking a driven and detail-oriented Digital Product Analyst to join the Digital Pre-Login Marketing Acquisition team. This team is focused on transforming citi.com into an industry-leading digital storefront that serves over 500 million annual visitors. This is a hands-on, execution-focused role embedded within the USCC product team, where you will work closely with the Lead Digital Product Analyst to provide data, insights, and operational delivery that shapes citi.com's pre-login experience. You will support personalized, intent-driven journeys that guide prospective customers from their first click to account opening, directly contributing to Citi's critical growth metric: incremental digital account growth. This role is ideal for an analytically minded, curious self-starter eager to enhance their skills in a high-impact digital environment.

Requirements

• 1–4 years of experience in digital analytics, digital marketing, product analysis, or a related field — ideally within financial services or a large-scale consumer digital environment.
• Demonstrated ability to use data and structured analysis to surface insights and support improvements in digital conversion, engagement, or acquisition.
• Working knowledge of web analytics platforms (Adobe Analytics, Google Analytics).
• Familiarity with A/B testing tools (Adobe Target, Optimizely, or equivalent) and CMS platforms (AEM a plus).
• Basic familiarity with SEO best practices, Core Web Vitals, and site performance principles.
• Some exposure to tagging, data layer concepts, and QA processes for digital analytics accuracy.
• Analytical curiosity — comfortable digging into data, spotting patterns, and bringing structured findings to your team, even when the picture isn't immediately clear.
• Clear communication — ability to present data and analysis in an organized, accessible way that supports the Lead's ability to influence stakeholders.
• Commercial awareness — developing an understanding of how digital experience improvements connect to broader business outcomes.
• Execution focus — taking ownership of assigned workstreams, delivering reliably, and proactively flagging blockers before they become problems.
• Eagerness to learn — receptive to coaching and feedback, and actively seeking to grow skills in digital analytics, product thinking, and acquisition strategy.

Nice To Haves

• AEM a plus

Responsibilities

• Support data-driven optimization across citi.com's pre-login experience by conducting regular analysis of pages, entry points, and user journeys to identify conversion and engagement opportunities.
• Assist the Lead Digital Product Analyst and product/marketing stakeholders in translating business objectives into well-researched, evidence-backed digital experience recommendations.
• Provide analytical and operational support for high-priority 2027 initiatives including Homepage & Global Navigation Redesign, Dynamic Pricing, Mortgage Rate Enhancements, and New Cash and Value Card experiences.
• Assist in executing A/B tests and CRO experiments, synthesizing results and preparing findings for review and decision-making by the Lead and wider team.
• Monitor and track key performance indicators including incremental digital account growth, page engagement, entry-point bounce rates, Core Web Vitals, and technical SEO rankings, flagging anomalies and trends for the Lead's attention.
• Identify and document tagging gaps and data quality issues; coordinate with technical and analytics teams under the Lead's direction to implement corrections and maintain data integrity.
• Build, maintain, and refresh dashboards and reporting templates that provide the Lead and wider product and marketing stakeholders with a clear, consistent view of acquisition funnel performance.
• Collaborate with cross-disciplinary teams including UX designers, engineers, content strategists, SEO specialists, and marketing managers, supporting the delivery of optimized digital experiences as directed by the Lead.
• Prepare clear, well-structured analyses and data summaries that the Lead can leverage in stakeholder presentations and decision-making forums.
• Translate data findings into accessible, digestible formats, supporting the team's ability to communicate performance and insights across functions.
• Provide research, analysis, and documentation support for product roadmap activities, helping the Lead assess prioritization trade-offs and time-to-market decisions.
• Support the migration of legacy content and landing pages to AEM, assisting with tracking validation, QA, and performance continuity checks.
• Assist with personalization expansion efforts, conducting audience segmentation analysis and supporting the development of intent-driven acquisition strategies under the Lead's guidance.
• Apply appropriate care and judgment in all digital activities, ensuring alignment with Citi's reputation standards and client asset safeguarding principles.
• Support the team's adherence to applicable laws, regulations, and Citi policies across all digital marketing activities.
• Escalate potential control issues to the Lead promptly and transparently, with sound ethical judgment.

Benefits

• medical, dental & vision coverage
• 401(k)
• life, accident, and disability insurance
• wellness programs
• paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed