Digital Personalization Sr. Marketing Consultant

KeyBank • Brooklyn, OH

19h • Hybrid

About The Position

This role involves working under the direction of the Marketing Manager to develop, deploy, and track digital personalization and testing programs. The Digital Marketing & Operations team utilizes the Adobe suite for marketing strategies and campaigns, and this position will support the marketing manager and Enterprise Marketing department in all aspects of Adobe and the martech stack. The consultant will collaborate across teams to ensure efficient use of Adobe for marketing delivery to clients, gather requirements from stakeholders, manage reporting and tracking, and communicate recommendations based on business objectives and best practices. The role also involves recommending and implementing tests, applying insights to future campaigns, and acting as the voice of marketing to the i2 squad by providing marketing and industry insights. Additionally, the consultant will create prioritization and a hierarchy for programs and execution, understand consumer trends and behavior, and identify/resolve project problems and risks.

Requirements

• Bachelor’s Degree
• 5 years minimum professional experience
• Ability to analyze, summarize and interpret complex data and information; can move logically from findings to conclusions
• Detail-oriented; ability to organize and prioritize workload
• Ability to work across departments and influence when needed
• Can prepare and present data/findings in a concise and understandable format; via documentation and stand-up presentation skills
• Ability to work independently on relatively complex matters with minimal supervision, while proactively sharing timely status updates and information
• Knowledge of online concepts, design and best practices
• Ability to adapt quickly to changing priorities; capable of operating in a dynamic environment.
• Highly skilled with Microsoft Office products including: Excel, PowerPoint, Word
• This position is NOT eligible for employment visa sponsorship for non-U.S. citizens.

Nice To Haves

• Experience with Adobe suite of products is preferred.

Responsibilities

• Builds and sustains excellent working relationships with colleagues, clients and partner organizations.
• Collaborates with internal cross-functional partners to produce measurable outcomes.
• Support the marketing manager and Enterprise Marketing department in all aspects of Adobe and the martech stack.
• Collaborate across teams to ensure efficient use of Adobe for marketing delivery to clients.
• Works directly with the marketing manager to develop, build and deploy programs including: program strategy, creative development, testing, deployment and tracking.
• Partner with marketing analytics to identify opportunities, establish goals, and provide a cadence around measurement.
• Support personalization efforts utilizing Adobe through journey mapping.
• Collaborate with marketing analytics to monitor business results of programs and adjust them based on data, analytics, and research insights.
• Gather requirements from stakeholders for campaign execution.
• Manages reporting and tracking functions for assigned campaigns.
• Effectively communicates timely recommendations and implications to internal clients and partners based on business objectives and best practices.
• Recommends and implements tests and applies insights to future campaigns.
• Be the voice of marketing to the i2 squad by providing marketing and industry insights.
• Create prioritization and a hierarchy for programs and execution.
• Understands consumer trends/behavior and the role of marketing in impacting business goals.
• Identifies project problems/risks, proposes solutions, and escalates to leadership for timely resolution, if necessary.

Benefits

• Eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
• Access to a list of benefits for which this position is eligible.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior