Digital Paid Specialist

Snap Finance•Utah, TX

About The Position

We are looking for a hands-on Digital Paid Specialist to join the Growth team and support day-to-day execution across our paid acquisition channels. This is an individual contributor role with real ownership: you will manage live campaigns, run structured tests, and directly influence the efficiency and scale of our paid program. The role covers both B2C (consumer originations) and B2B (merchant acquisition) campaigns, spanning paid search, paid social, display, and emerging channels. You will work closely with the Paid Media Manager, Growth Analyst, and cross-functional partners in analytics, creative, compliance, and CRO to drive qualified traffic, lower CAC, and improve ROAS across a meaningful media budget. We take a rigorous, data-driven approach to paid media and want someone who brings the same discipline. You should be comfortable owning campaign builds end to end, catching inefficiency before it compounds, and translating performance data into clear next actions. This role is a strong fit for someone who wants to grow within a performance marketing function and work across a genuinely diverse channel mix.

Requirements

3 to 5 years of hands-on paid media experience with direct ownership of campaign execution across at least two platforms, such as Google Ads, Meta, Microsoft Advertising, or similar
Experience running paid campaigns for both B2C and B2B audiences, with working knowledge of how acquisition goals differ across those contexts
Strong analytical skills with comfort pulling and interpreting performance data from native platforms and third-party reporting tools
Familiarity with conversion tracking, pixel implementation, UTM structure, and basic attribution concepts
Organized, detail-oriented, and self-directed; you manage your own workload, flag issues proactively, and meet deadlines without close supervision

Nice To Haves

Owned campaigns from brief to live to optimization and know what good execution looks like at each stage
Comfortable switching between B2C consumer intent and B2B merchant acquisition mindsets and can adjust messaging and targeting strategy accordingly
Catch problems in data before they become expensive and treat campaign hygiene as a non-negotiable part of the job
Enjoy testing, have a clear hypothesis-first approach, and document what you learn in a way others can build on
Want to grow your channel expertise and eventually own more of the strategic layer as the team scales
Work well in cross-functional environments and communicate clearly with partners who do not live in ad platforms every day

Responsibilities

Execute and optimize paid campaigns across B2C and B2B channels, managing to CAC and ROAS targets set by the Paid Media Manager and Director of Growth
Own campaign builds, bid strategy, audience segmentation, negative keyword management, and ad copy testing across paid search and paid social platforms
Monitor daily performance, identify anomalies or inefficiencies, and take corrective action quickly
Support a structured testing cadence across creative, targeting, landing pages, and bidding strategies, documenting results clearly for team review
Partner with the Growth Analyst on reporting and attribution, contributing channel-level data and insight to weekly and monthly performance reviews
Coordinate with compliance and legal to ensure all campaigns meet regulatory requirements before launch
Maintain platform hygiene across accounts, including budget pacing, placement exclusions, tracking validation, and quality assurance on new campaigns