Free People Digital Optimization Analyst

Urban Outfitters•Philadelphia, PA

About The Position

Free People is looking for a Digital Optimization Analyst who possesses a balance of analytical skills and strategic curiosity, and is equally comfortable pulling data and thinking about how it translates to the customer experience. This role plays an integral part in driving digital strategy by carrying out analyses and working closely with the larger Digital team and cross-functional partners to implement optimizations on the website and app that support customer acquisition and retention and drive topline brand growth. The Analyst will contribute to an environment of fact-based, data-driven decision-making within the Free People brand, leveraging URBN’s rich first-party data to uncover global trends across marketing and ecommerce. The Analytics team is part of the integrated Free People Digital Team which includes Marketing, Content, Consumer Insights and UX. We collaborate with a wide range of cross-functional teams and leadership across Free People and URBN to share action-oriented insights and drive the direct business.

Requirements

Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field
Strong aptitude for reading and understanding quantitative data with curiosity about how users behave and what drives their decisions
At minimum two (2) years analyzing data and translating insights into stories with actionable recommendations, preferably in retail or ecommerce environment
Experience writing and executing queries in a database environment (SQL/SAS/R or similar)
Advanced Microsoft Excel skills
Exceptional attention to detail and strong ability to juggle multiple priorities at once
Strong communication skills to champion data in a creative organization
Collaborative personality with the ability to also work independently
Ability to thrive in a fast-paced, results-oriented organization

Nice To Haves

Experience using a data visualization tool (Tableau, Qlik, Looker, or similar)
Experience with digital analytics applications (Google Analytics, Adobe Analytics, etc.) measuring site performance and engagement
Experience partnering with creative or merchandising teams in a data or insights capacity
Project management or cross-functional stakeholder coordination experience

Responsibilities

Partner with web content, creative and merchandising teams to translate site performance data into actionable recommendations that inform product strategy, content decisions and customer experience
Own analysis and ongoing monitoring of onsite features and content, personalization placements and browser journeys, surfacing insights that shape both editorial and algorithmic strategy
Support category, trend and content page analysis, identifying patterns in engagement and conversion to guide merch and content decisions
Contribute to the strategy, QA and performance analysis of FP’s personalization program managed through Dynamic Yield, including audience segmentation and campaign and placement logic
Develop, maintain and distribute recurring reports that give cross-functional partners clear visibility into site performance and key KPIs
Analyze browser behavior and purchase patterns across Free People’s site and app to understand customer mindset, identify patterns and friction points, and provide actionable recommendations
Assist in QA of onsite tagging and lead communication to flag and resolve issues
Turn quantitative insights into qualitative recommendations and distill data down to actionable opportunities through clear delivery and communication skills