Digital Optimization Analyst (Website)

Constant Contact•Boston, MA

29d•$60,400 - $75,500•Hybrid

About The Position

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! We are seeking a detail-oriented, data-driven Digital Optimization Analyst (Website) to optimize our digital presence and improve marketing effectiveness across channels. This role is responsible for analyzing website behavior, conversion funnels and tests, and user experience to identify opportunities that drive growth, improve website performance, and enhance customer journey outcomes. The ideal candidate excels at turning complex data into actionable insights, understands modern marketing analytics tools, and collaborates well with cross-functional teams including marketing, product, engineering, and design.

Requirements

Bachelor’s degree in marketing, analytics, business, data science, or a related field.
2–5+ years of experience in website analytics, digital marketing analytics, or CRO.
Proficiency with analytics tools such as Google Analytics (GA4), Adobe Analytics, Hotjar, Mixpanel, or similar.
Experience with A/B testing tools (e.g., Optimizely, Statsig, Google Optimize, VWO, ContentSquare).
Strong understanding of paid media metrics and digital marketing concepts.
SQL or BI tool experience (Looker, Tableau, Power BI) preferred.
Strong analytical and problem-solving skills with the ability to communicate insights clearly.

Nice To Haves

Experience in SaaS, e-commerce, or lead-generation environments.
Familiarity with tag management systems (Google Tag Manager, Tealium IQ, Adobe Launch).
Understanding of SEO, UX design, and user behavior research.
Experience with multi-channel marketing analytics.

Responsibilities

Drive analysis of website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention).
Analyze landing page performance and identify optimization opportunities for improved CVR and engagement.
Conduct ongoing audits of website tagging, tracking, page load times, and user behavior patterns
Collaborate with UX designers and product teams to inform roadmap priorities using data-driven insights.
Develop and manage (in collaboration with the site experience team) a continuous testing program (A/B, multivariate, landing page tests).
Create hypotheses, set prioritization (vs. impact), build experiments, and analyze results to improve conversion funnels and reduce friction.
Partner with developers and marketing teams to implement and validate CRO experiments.
Maintain a centralized repository of test results and learnings to enhance institutional knowledge.
Work with MarTech and engineering teams to ensure accurate setup of tracking pixels, events, and user pathways.
Monitor the impact of cookie consent mechanisms and privacy regulations (GDPR/CCPA) on data integrity and tracking accuracy.
Power user and manage requirements for analytics platforms including Google Analytics, Tealium, or similar tools needed for effective analyses.
Ensure data consistency across reporting systems; troubleshoot discrepancies and recommend fixes.
Define the necessary data structures and frameworks that answer key business questions and partner with platform/engineering teams to build.
Build clear, compelling reports and presentations that highlight insights, trends, and recommended actions.
Present performance updates to cross-functional stakeholders and leadership.
Partner closely with marketing managers, product teams, designers, and engineering to develop insight-driven solutions.
Provide data-backed input to website strategy, SEO improvements, and messaging decisions.
Support broader marketing strategy by analyzing website-specific impact of campaigns and channel traffic.

Benefits

We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family
At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

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