Analyst, Digital Experience Optimization

Ovative Group•Minneapolis, MN

1d•$60,000 - $72,000

About The Position

The Ovative Group Analyst, Digital Experience Optimization (DXO) role offers early-career candidates the opportunity to build foundational skills in website and app optimization, analytics, UX, and experimentation while working alongside experienced strategists and client partners. The ideal candidate is curious, data-driven, and motivated to learn how digital experiences impact business outcomes. At the Analyst level, individuals will support DXO initiatives through hands-on analysis, testing execution, and performance reporting, with increasing ownership as skills develop. The Analyst experience at Ovative: Analysts participate in a structured onboarding bootcamp to learn Ovative’s business model, tools, and approach to digital optimization Analysts work closely with senior team members on live client work and receive regular feedback and coaching Opportunities to interact with senior leaders through project work and informational conversations

Requirements

Strong analytical and critical thinking skills through academic projects, internships, or other experiences
Ability to break down problems and approach them in a structured way
Clear written and verbal communication skills, including comfort summarizing data insights for various audiences
High attention to detail and ability to produce accurate, organized work
Ability to balance multiple competing priorities and manage multiple project timelines
Ability to work collaboratively and manage interactions professionally
Willingness to take ownership of tasks and follow through on commitments
Familiarity with basic tools such as Excel, Google Sheets, PowerPoint, or Google Slides

Nice To Haves

Exposure to digital marketing, analytics, UX, CRO, or experimentation through coursework, internships, or projects
Familiarity with analytics or testing tools (e.g., Google Analytics, Adobe Analytics, Optimizely, VWO, Adobe Target, etc.)
Interest in website/app performance, user behavior, or digital customer journeys

Responsibilities

Analyze qualitative and quantitative data from client websites and apps to understand customer behavior and identify optimization opportunities
Evaluate business objectives, competitive landscapes, and performance trends to support data-driven recommendations
Conduct quantitative analysis using tools such as Excel, Google Analytics, Adobe Analytics, or similar platforms
Employ qualitative research methodologies including usability testing and UX audits to identify friction points throughout the user journey
Support weekly and monthly reporting by validating data, summarizing results, and highlighting key insights
Assess digital analytics tagging and data quality; assist in identifying opportunities to improve measurement and decision-making
Support conversion rate optimization (CRO) programs across websites and apps by analyzing test performance and outcomes
Assist in the execution of A/B and multivariate tests, including test setup, QA, and coordination with creative and development partners
Monitor experiment performance and document learnings and results
Translate testing outcomes into clear insights and recommendations for internal teams and client-facing materials
Seek to understand client business goals and how DXO work supports broader media and measurement strategies
Collaborate cross-functionally with media, analytics, and strategy teammates
Support client-facing meetings through preparation, note-taking, and follow-ups
Contribute to client deliverables including slides, documentation, and summaries of findings
Strive to be the best interaction of the client’s day
Clearly communicate results, insights, and next steps through written and verbal updates
Manage assigned workstreams independently with initial direction and ongoing support

Benefits

Culture matters and we’ve been recognized as a Top Workplace for ten years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Ovative is committed to fostering an inclusive environment where everyone can participate and thrive. We do not tolerate discrimination of any kind, including on the basis of race, sexual orientation, gender identity, or gender expression. Our policies reflect this commitment—for example, our medical leave benefits are inclusive of same-sex partners, ensuring equitable care and support for all families.
We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit.
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Generous paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day