DIGITAL OPERATIONS ANALYST

Sally Beauty•Plano, TX

3d•Hybrid

About The Position

The Digital Operations Analyst plays a key role in owning and driving operational performance across digital platforms, tools, and processes. This role sits at the intersection of business operations, technology, and data, ensuring digital experiences run efficiently, reliably, and at scale. This position evaluates operational and performance data to identify trends, risks, and opportunities, and makes recommendations that impact digital business outcomes, customer experience, and operational efficiency. The role requires strong analytical capabilities, independent judgment, and the ability to translate insights into prioritized actions. The ideal candidate is adaptable, collaborative, and comfortable working across a variety of digital functions—including ecommerce, product operations, customer experience, and platform operations. This role directly contributes to operational excellence, performance improvement, and business growth across digital channels.

Requirements

3–5 years of experience in digital analytics, ecommerce operations, or a similar data-driven role
Proficiency with analytics and BI tools such as GA4, Power BI, Tableau, and Salesforce Commerce Cloud (SFCC)
Strong knowledge of ecommerce KPIs, customer behavior analytics, and digital marketing performance metrics
Solid understanding of excel, data querying, reporting, and dashboarding principles
Comfortable working with cross-functional teams in a fast-paced, evolving environment
Excellent verbal and written communication skills with the ability to translate complex findings into clear business recommendations
Proven ability to manage multiple priorities, deadlines, and stakeholders simultaneously
Energetic and proactive team player with a can-do attitude and willingness to roll up their sleeves
Naturally curious and driven to find solutions without waiting to be asked
Highly adaptable and resilient, with the ability to thrive amid constant change and ambiguity

Nice To Haves

Experience leading or mentoring team members is a plus (e.g., Promotions coordinator oversight)
Bachelor’s degree in Business, Analytics, or a related field preferred

Responsibilities

Evaluate and interpret operational and performance data to identify trends, risks, and opportunities, and develop actionable recommendations that influence business decisions
Design, develop and maintain dashboards, reports, and KPIs to track business and operational health
Manages day-to-day digital operations, including issue tracking, resolution coordination, and escalation management
Partner with cross-functional teams (e.g., Product, Engineering, Marketing, Customer Support) to ensure smooth execution of digital initiatives
Identify and implement process improvements to increase efficiency, scalability, and consistency
Performs testing, QA validation, and deployment activities for updates, campaigns, or releases
Monitors workflows, backlogs, and operational tasks to ensure timely delivery
Conduct root cause analysis for operational issues and help drive corrective actions
Ensure data accuracy and integrity across systems, tools, and reporting
Document processes, procedures, and operational best practices
Support tools and platforms used in digital operations (e.g., analytics, CMS, ecommerce platforms, ticketing systems)
Provide data-driven insights and recommendations to stakeholders to inform decisions that improve performance outcomes

Benefits

medical
dental
vision
life Insurance
paid vacation and sick days
paid holidays
tuition reimbursement
401(k) with company match
in-house salon with complementary services
varied selection of food options at our corporate campus
Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount