Digital News Producer

Nexstar Media Group, Inc.•High Point, NC

About The Position

The Digital News Producer is responsible for creating, editing, curating and distributing digital news content across web, social, app and email platforms. This role works closely with newsroom staff to identify compelling story opportunities, write and edit original articles and ensure content is presented in a way that serves and grows digital audiences. The producer must thrive in a fast-paced, breaking news environment while demonstrating strong news judgment, collaboration skills and the ability to problem-solve independently. This individual should understand how to craft engaging, audience-focused content without relying on sensationalism or clickbait, while maintaining the highest editorial standards, fairness, accuracy and brand integrity. Adaptability, positivity and a passion for news are essential.

Requirements

2 years of experience in digital news, web production, or social media production preferred
Commitment to accurate, fair and ethical journalism
Strong news judgment and understanding of audience interests
Excellent writing and editing skills with experience writing full web articles
Exceptional attention to detail with strong spelling, grammar, fact-checking and copy editing skills
Experienced with AP Style
Experience managing and posting content on social media platforms, particularly Facebook
Ability to write compelling headlines and social copy that drive engagement without clickbait
Strong understanding of digital audience behavior and content trends
Ability to work effectively under pressure during breaking news situations
Comfortable making phone calls, interviewing sources and independently gathering information for digital reporting
Organized, self-motivated problem solver who can work independently when needed
Strong collaboration and communication skills within a newsroom environment
Ability to multi-task and prioritize in a fast-paced environment
Experience using analytics tools to guide editorial decisions preferred
Some schedule flexibility (nights, weekends, holidays)
Regularly meets measurements of success
Bachelor’s degree in journalism, communications or a related field required

Responsibilities

Writes and publishes original digital news articles for web and app platforms
Collaborates with reporters, producers and newsroom staff to develop and expand stories for digital audiences
Reaches out to sources and gathers additional information to support digital story development and breaking news coverage
Edits and posts reporter scripts and newsroom content for web publication
Monitors content from sister stations and coordinates article requests when appropriate
Curates and edits incoming content from Nexstar Media Wire
Crafts engaging Facebook posts designed to drive readership without sensationalism or misleading language
Selects and schedules social media content based on audience trends, engagement data and editorial priorities
Sends app, desktop and email alerts, including selecting stories and writing concise, compelling alert language
Curates the homepage and other digital platforms using audience analytics, performance data and editorial judgment
Monitors breaking news and reacts quickly to update coverage across all digital platforms
Applies SEO best practices in headlines, article structure and metadata
Works collaboratively across departments and contributes positively to newsroom culture
Utilizes analytics and audience insights to inform content decisions and platform strategy